International Market Campaign for Global Marketing- myassignmenthelp

Question: Discuss about theInternational Market Campaign for Global Marketing. Answer: Introduction Global marketing is one of the subjects that have gotten a lot of concern from both the business scholars as well as researchers. Marketing managers serve crucial roles as far as international marketing is concerned as they have to do prior research on the market patterns and other variables. Marketing a product of a particular company to other countries in the international market must always be accompanied by research on variables that may affect the global marketing campaign of that product to the proposed country. As a result, therefore, marketing managers are charged with the duty to ensure that such information is collected and availed to the company so that informed decisions can be made. The purpose of this study is to give a report concerning the marketing of Australian Ugg Boots in China as the hired marketing manager of the company by its CEO. This report will discuss the variables that may affect the international marketing of the Australian Ugg Boots. These variables are economic, political, social, financial and technological. The report will give a brief overview and background of the product as well as the selected country and then discuss how these variables may affect the sale of this product in that given country. Background information on the product Ugg boots are both sex boots originating from Australia that is made up of sheepskins by the Australian Ugg Boots Pty Company. Initially, the retailers of these boots sourced them from different manufacturers and sold them to customers directly. However, after some time the suppliers began reducing selections as well as selling the products abroad something that negatively affected the sellers(Kumar, 2017). The move left the sellers with no choice other than accepting any quality because there was no variety to choose. However, these sellers felt that it was time to reclaim their quality and innovation in their industry and therefore decided to own theirs without looking back or quitting the business. This company selects components that are of the highest quality including quality threads, natural sheepskins as well as hard wearing soles. Background of China The peoples republic of China famously known as just China is located in East Asia and it covers 960, 0000 square kilometers. Its capital city is Beijing, and the largest city is Shanghai. It is the most populous country in the world with a population of 1.404 billion people(Joshi, 2016). China is associated with the origin of many elements related to the modern world such as the compass, gunpowder, credit banking, paper, and money. Currently, China is undergoing the second industrial revolution after the abandonment of the rigid communist rule. It now has the worlds fastest growing economy and has set a space exploration programme with the intentions of setting up a station in space by the year 2020. Factors that may affect the international marketing campaign of the product As mentioned earlier in this report, taking a product into the international market is usually challenging and affected by some variables. These variables that may affect the international marketing campaign of Australian Ugg Boots in China are discussed below: Economic and financial variables Economic factors affect the launch of any product to a new country in some ways. The ability of the citizens of China to buy the Australian Ugg Boots will depend on the economic status of China. Currently, the per capita income of a whole household in China is estimated to be 711.35 USD(Al-Dmour, 2015). This fact means that the financial stability of many of its citizens is low. Again, most of the people living in the rural areas are not economically stable. As a result, this fact might adversely affect the international marketing campaign of these boots in China. Therefore, people may opt to spend the littlies amount of income they get on basic needs. The class or social status of most of the population will also affect the sale of this product. However, since these boots are considered as footwear for any social class, this aspect would not have much impact on the success of the international marketing campaign. Another economic factor is payment method(Ahmed, 2014). Considering China, debit and credit cards, travelers' cheques, as well as other online payment options, are some of the payment methods used. This fact implies that the sale of this product will not be barred by lack of appropriate payment methods Political factors Political factors significantly affect international marketing. Some countries have strict trading policies and bureaucracies towards foreign investment, something that scares away foreign investors. China is one of the nations that values international trade(Jahanmir, 2017). On the same note, it has a free trade agreement with Australia and something that will positively affect the sale of this product in China(Awan, 2014). In cases where a government restricts free trade or has unfavorable trade policies like Thailand, it becomes difficult for foreign companies to sell their products there. In most cases, some countries come up with strict trading policies with the intention of protecting the domestic companies from unfair competition as well as guarding the countrys balance of payment. However, this has not been the case in China(Galan Ladero, 2015). Research shows that Chinas economy is rapidly growing even without trade restrictions. Absence trade restrictions will positively impact the idea of the sale of the Australian Ugg Boots in the country. Socio-cultural variables The social behavior and culture of a country affect international trade so much. Research has to be done to reveal whether the consumption of the product intended for sale in that country conforms to the culture and the patterns of life of the country in question(Dunning, 2016). Marketing managers who do not do prior research on the culture and social norms of the country targeted may fail the company when supplies start flowing into a country without purchases. The language problem is one of the critical factors affecting international trade. Depending on the dialect of different countries, different words mean different things(Vahlne, 2017). For instance, the first time coca cola was introduced into China it was translated as female horse stuffed with wax. This wrong interpretation will always bring a negative impact to the sale of the products in that given country(Elias, 2014). It has to be appreciated that the widely spoken language in China is Chinese and therefore any adverts concerning the products will do better if they are translated into that language so that all the people can completely understand the product. Country's taste and preference also dramatically affect international trade. For instance, some countries like India have a negative perception of the consumption of meat. However the people of China do not have superstitions or negative cultures concerning wearing of boots, two things should be considered. Firstly, most people in China love either open shoes or closed shoes that do not cover most of their leg(Ainin, 2015). That means that these specifications have to be met. Secondly, the people in China have considerably small feet as compared to people from other parts of the world. Therefore, the boots must be designed in a way that they suit the China market. Consumer habits also affect international trade. A marketing manager has to research whether decision making in the country is individual or peer-influence. That will dictate to whom the product will be directed. It will also suggest the importance of the use of opinion leaders to successfully introduce the product(Tadasse, 2015). Luckily, in China decision making is individual and thus people can make a personal decision on whether to buy the product or not based on their judgements. Technological factors Technological factors have a significant influence on international marketing. Advancement in modern technology and virtual connectivity has enabled companies to develop robust supply chains that have eased the distribution of products globally(Yule, 2016). New technologies have increased productivity and lowered the cost of production so that more products are produced at a reduced cost. It has also led to time-saving in manufacturing where the items generated per unit time increase. China is one of the countries that are experiencing industrial growth and advancement in modern technologies in production and distribution as well as supply chains and logistics. Having this information, Australian Ugg Pty has a reason to smile because of the assurance that the recent advancement in technology will positively affect the international marketing campaign of their product in China. Conclusion Many factors affect the international marketing campaign of a product to a new country. Wise is the marketing manager who conducts prior research to know how some of these factors may affect the whole process of launching the product. While a product may be having a significant public command in the host country, it should be appreciated that different countries have different cultures, tastes, preferences, and policies that differ to those of any other country. This fact justifies the importance of market analysis before joining the global market. References Ahmed, S. (2014). International financial spillovers to emerging market economies: How vital are economic fundamentals? Journal of International Money and Finance, 3 (8), 62-87. Ainin, S. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management Data Systems , 5 (9), 43-45. Al-Dmour, H. (2015). Factors affecting the effectiveness of cause-related marketing campaign: moderating effect of sponsor-cause congruence. International Journal of Marketing Studies, 4 (6), 43-65. Awan, H. (2014). Factors affecting Halal purchase intentionevidence from Pakistans Halal food sector. Management Research Review, 3 (7), 65-78. Dunning, J. (2016). Reappraising the eclectic paradigm in an age of alliance capitalism. In The Eclectic Paradigm, 8 (6), 54-87. Elias, A. (2014). Farmers satisfaction with agricultural extension service and its influencing factors: A case study in North West Ethiopia. Journal of Agricultural Science and Technology, 4 (9), 77-90. Galan Ladero, M. (2015). Understanding factors influencing consumer attitudes toward cause?related marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 37 (6), 46-98. Jahanmir, S. (2017). Factors affecting late adoption of digital innovations. Journal of Business Research, 2 (9), 32-54. Joshi, Y. (2016). Factors affecting green purchase behavior and future research directions. International Strategic Management Review, 3 (7), 56-76. Kumar, P. (2017). Factors affecting consumers green product purchase decisions. Marketing Intelligence Planning, 4 (8), 54-65. Tadasse, G. (2015). Drivers and triggers of international food price spikes and volatility. In Food Price Volatility and Its Implications for Food Security and Policy. Springer, 45 (5), 44-56. Vahlne, J. (2017). The internationalization process of the firma model of knowledge development and increasing foreign market commitments. In International Business, 5 (3), 54-76. Yule, E. (2016). A study of dynamic peak force and center of pressure (cop) displacement, in subjects with first metatarsal pain. In 7th Symposium on Footwear Biomechanics, International Research Society of Biomechanics, Cleveland, USA, 3 (6), 45-67.

Sample MBA Achievement Essay

Sample MBA Achievement EssayDo you want to learn how to write a sample MBA achievement essay? It can be difficult to write one for yourself, especially if you are a first-time student, but I'll give you some tips on what to expect from an MBA achievement essay. It isn't easy to write one, and you don't want to make it harder than it has to be by making up stuff. Keep this in mind before you begin writing.First of all, always take the time to read over the MBA admissions guide to help you understand the expectations of MBA students. You must also read through the rest of the requirements before you start to write. You may even find some components that are new to you. So you will want to pay attention to those things in the application process.If you want to learn more about writing a sample MBA achievement essay, you may want to look through some sample essays written by students who have already graduated from a specific MBA program. These can be found in MBA admissions literature, in MBA admissions guides to admission, and in MBA job ads.You'll also find that these sample essays are usually longer than yours will be. But they should still give you some ideas on how to structure your own, including things like naming the key ideas, making sure they stand out, and even copying out some sample worksheets. Even though you're a first-time student, you may still want to think about how much room you have for error with your essay.The one thing you will definitely want to avoid is creating a false impression of intelligence or smarts when you are writing your MBA achievement essay. This is especially true if you are a first-time student, because many applicants today don't think they need to prove their achievements to their potential employers.Also, there are certain aspects of the MBA admissions process that may surprise you about your eligibility to enroll. They include your work experience, your SAT scores, and your GPA. You'll find these included in the MBA adm ission guide and the MBA admissions literature, but you will need to do your own research on them.Even though you're writing a sample MBA achievement essay, you should still make sure it is realistic. Don't get so wrapped up in the facts that you forget to think about how you will address each of the elements.

Research Proposal on Absenteeism Essay Example

Research Proposal on Absenteeism Essay Absenteeism is the phenomenon and type of behaviour which is characterized with the denial of a person to fulfill her duties. At first the term absenteeism was used only for the people who denied taking an active part in the elections. The term is generally associated with the careless indifferent person who does not to participate in the public life of the country, like voting for elections, going to the meetings or supporting a certain political party. Now the term absenteeism is used to define the person who runs away from her duties. Naturally, such habit or behaviour is treated like the immoral one, because the employee who misses work influences the development of the whole organization badly. It is obvious that an employee earns money for his work, so he is expected to fulfill it properly. There are people who go to work day after day and explain their absence with poor health, problems in private life, etc. The boss can excuse rare absences in the extreme situations, but when the absence is too frequent, the boss starts thinking about the employee negatively and starts to look for the more reliable person for this position. On the other hand, the negative stereotype of absenteeism is useful for the employer and his profits, because with the run of time employees have got used to the negative attitude to any type absence at a workplace and they try to go to work even when they are ill and really have certain problems. We will write a custom essay sample on Research Proposal on Absenteeism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Proposal on Absenteeism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Proposal on Absenteeism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When a student has chosen to research the problem of absenteeism, he should prepare a good research proposal to persuade the professor that the selected topic is worth his attention. In order to succeed in research proposal writing, one should study the topic well and understand its positive and negative sides, factors which cause absenteeism and types of this habit. On the basis of the gained knowledge one will be able to weigh the problem soberly and even suggest some effective methods and solutions to the problem. The role of a research proposal is win the chance to investigate the chosen topic in detail and introduce something new into the discipline, so the paper should be informative, interesting and convincing. Many students fail to complete their research proposals correctly, so they look for help in the web to improve their chances to prepare a good paper. A free example research proposal on employee absenteeism is a good way out for students who have troubles with the organization of their papers. Professional writers share their experience and skills and assist students with the writing process with the help of free sample research proposals on absenteeism in workplace. At EssayLib.com writing service you can order a custom research proposal on Absenteeism topics. Your research paper proposal will be written from scratch. We hire top-rated Ph.D. and Master’s writers only to provide students with professional research proposal help at affordable rates. Each customer will get a non-plagiarized research paper with timely delivery. Just visit our website and fill in the order form with all proposal details: Enjoy our professional research proposal writing service!

Genetic Enhancement essays

Genetic Enhancement essays Complaining about What is scarring people in these days is the possibility of cloning discoveries. At this point the question is: how this discovery will affect our society? And what is the scientists goal?. We all are worried about this discovery because what come out from scientists it is not really reassuring. Even scientists dont know what will be the long- terms effects of playing with genes if they might have bad results on patient's descendants. Moreover, by altering the natural course of nature on people, making them thinner, healthier we might increase marginalizazion and discrimination of people who cant or just dont want to be genetically enhanced. In response to pressure from society, We should stop and think before allowed scientists to go on without strict controls. All the attention these days to concerns about human cloning has pushed other controversial areas of medical science into shadows. The first attempts are to carry out genetic enhancement in humans could soon be under way. The goal of genetic enhancement is not to treat people with diseases or abnormalities, but to make healthy people more attractive. To do so, it would employ the recombinant- DNA techniques from monocular biology that emerged in the 1970s. This permits scientists to remove individual genes from one organism and introduce them into another, even on another species. Although we belief that The therapy aims to overcome health problems by giving the effected individuals the normal- or functioning- gene. Allowing genetic enhancement in more than a few very special cases poses real problems. First, the risks to the patient at present are very great compared with the possible benefits. We sill know very little about how they act- a single gene can have multiple effects in different parts of the body. Moreover, genes do not act alone: the ire effects are amplified, demitted, or counterbalanced by others ge ...

Synthesis Essay Example | Topics and Well Written Essays - 1000 words - 3

Synthesis - Essay Example ates, taverns and coffeehouses often characterized the earlier signs, here, tradesmen and other entrepreneurs would paint their shops and business infrastructure creatively with pictorials that symbolized the products they made or the services they offered5. There were names of certain entrepreneurs painted on boards and posts, however, most of these signs would only be found on the entrepreneur’s premises. There were cases where certain events were to take place in certain places, in this case, the means of advertising and inviting people to the function was often facilitated by creatively designed and printed handbills that would announce the events5. In addition, they also came in handy when announcing business auctions, stagecoach timetables as well as travelling theater groups that moved from one place to another. Later on, the growth of the business systems as well as economic infrastructure welcomed a new century that came along with new ways of signing and business advertising. In this new business approaches, the outdoor advertising industry achieved major milestones, it moved from the colorful and neat pictures of Phineas Taylor, who was the first to have used them while advertising his circus events, this was in the 1980s. Later, there were huge improvements that were witnessed in the U.S highways and transport industry, the signage industry developed significantly, moving away from the old approaches of shop and business premise signage to roadside signage. This was done with new objectives of targeting the needs of travelers as well as promoting upcoming events, goods and services among other things3. Following improvements in technology, the signs on the highways and other strategic locations were lighted, giving way for the first major segmentations to be ushered into the signage industry. The main segments in this industry became two, there was the electrified system versus the other different form of print signage, in this case, it was upon

HUMAN AGENCY AND COMMUNITY IN A GLOBALIZING WORLD Essay

HUMAN AGENCY AND COMMUNITY IN A GLOBALIZING WORLD - Essay Example Social norms and practices can be greatly affected by the changing global perspective, but the predominant power of an individual can possibly overcome this kind of situation. The complex play of both human agency and social modifications complicates the whole process of world change. Though individual efforts by acting for and against them are recognizable, equally, certain foundations of human societies can remain influential and powerful. The comprehensive ideas springing from the complex process of change can modify existing notions of human individuals about their society (see Engestrom et. al). The concept of gender for instance is affected by numerous factors existing in the social world. Today, discourses about certain social issues particularly gender (Foucault 18) are being motivated by the changing political mindsets of the people. In the literary world, texts and other creative narratives explicating new issues are being published and enjoyed by many readers. In the works of Dai Sijie and Ha Jin for instance, we can see how the clashes of social and individual ideas through discourse are outlined in the contemporary literature. In this paper, a discussion on the aspects of human agency and social development facing the challenges of globalization will be explored by focusing on the related reflection of Dai Sijie’s and Ha Jin’s stories. ... In the title story of Ha Jin’s book, an example of a man being arrested because of the ‘crimes’ of homosexuality is very intriguing as the seemingly ‘undesired’ act was committed by a married man (Ha 3-17). In this event, sudden mind-changing encounter deliberates questions on the brewed conviction of the people (in the story and the readers) as issues about homosexuality are brought about. People will now examine homosexuality as something not contained in certain ‘stereotyped’ individuals. In here, we see how Ha Jin’s book becomes a discourse of gender issues. Consequently, we can see in the story several factors affecting the characters and the readers’ mood. Social influences as norms about the said issue are being modified in contrast with the struggling function of the individuals involved. Gender as a social concept, as well as other issues like morality, fidelity and the like, is being analyzed by human agency as rep resented by the characters in the story. In Dai Sijie’s Balzac and the Little Chinese Seamstress, a representative condition of a man facing the complex clashing of new ideas and the old ones in a setting that can be attributed to globalization is illustrated. The personas in the story are engulfed by a situation where their powers as human individuals are spirited in order to overcome the difficulties in their lives and ultimately, find happiness. The cultural revolution evident in the story can be seen as one of the steps people and the society can have in order to adapt to the continuously changing world. The way characters in the story acted upon particular situations and the way the narrator weighs things in his reflective lines represents the

Perodua Marketing Mix

Perodua Marketing Mix Nowadays, a successful company or organization requires one common characteristic which is determine and provide products or services that customer needed and satisfy them profitably. According to the Chartered Institute of Marketing, marketing is defined as the management process that identifies, anticipates and satisfies customer requirements profitably. In addition, Kotler also defined as the human activity directed as satisfying human needs and wants through an exchange process. In short, we knew that marketing is delivering customer satisfaction at a profit. Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) is the Malaysias second largest automobile manufacturer after Proton. As the competitor of Proton, Perodua mainly manufactures small and compact cars, so Perodua actually does not compete with Proton for the same market. Although Perodua is not as well-known as Proton, but Peroduas cars often catch the sight of Malaysian and achieve high value of sales. Because of the reason above, the author has decided and chosen the Perodua Company as the title of this assignment. In this assignment, the author will discuss about the company background of Perodua, marketing mix variables such as product, price, place and promotion that used by Perodua to achieve high value of sales and some further recommendation for Perodua to improve in the future. 2.0 Company Background 2.1 History of the Company Perusahaan Otomobil Kedua Sdn Bhd, also abbreviated to Perodua, established in 1993. To strengthen up the company, Perodua allies with the Japanese company which includes Daihatsu Motor Co. Ltd, Mitsui Co. Ltd and other. Perodua headquarters is situated on Sungai Choh, Rawang, Selangor and include RD testing laboratories, vehicle test track, manufacturing and engine plant and other. Perodua Auto Corporation Sdn Bhd (PCSB) was set up in 2001 and there are three active groups which is Perodua Sales Sdn Bhd (PSSB) is responsible for sales and marketing Perodua vehicles, Perodua Manufacturing Sdn Bhd (PMSB) is manufacturing Perodua vehicles and Perodua Engine Manufacturing Sdn Bhd (PEMSB) assembles the vehicle engines and selected engine parts. The company began its operations in 1994 and the Perodua Kancil which is small and economical, was the first car introduced to the Malaysian in August of the same year. In the present, Perodua sold more than 400,000 units of Kancil and it is the most successful sales in the record of Perodua. After that, it was replaced by Perodua Kelisa in August 2001. 2.2 Mission Statement Perodua is set to become the biggest compact car manufacturer in the South-East Asia. In order to expand their market, Perodua also exports their cars to Singapore, United Kingdom and few numbers to Brunei, Nepal, Saudi Arabia and other country. In order to become a world class and well-known automobile company, Perodua had drawn out some objective which is professionalism in all their operations, efficiency in utilising technologies and resources, resilience in meeting their challenges, optimising benefits to customers and stakeholders, dedication towards social responsibility to community, the environment and development of competent workforce, uniqueness in their products and aspiration to glorify the name of Perodua. 2.3 Current Product Perodua established in 1993 and launched their first compact car, Perodua Kancil (Rusa) in August 1994. After achieved the amazing sales record, Perodua were more confident to roll out the cars. At the end of 2009, Perodua has sold more than 1.5 million units of numerous models cars, for examples, Perodua Kembara in August 1998, Perodua Kenari in June 2000, Perodua Kelisa in August 2001, Perodua Myvi in May 2005, Perodua Viva in May 2007, Perodua Nautica 4WD in May 2008 and Perodua Alza in November 2009. Perodua Viva is a city car that manufactured by Perodua since May 2007 and it is the replacement of Perodua Kancil and Kelisa which is discontinued. All Perodua Viva models implanted Daihatsu DVVT engines, dual airbag and ABS only available for premium version. The Perodua Viva has six models which are 660EX, 850EX, 1.0SX, 1.0SXi, 10EZ and 1.0EZi. Perodua Myvi was produced by Perodua since May 2005, based on the Daihatsu Sirion/Boon and Toyota Passo. The cooperation with Daihatsu and Toyota makes Myvi is the bestselling car for 2006 until 2009 in Malaysia. Perodua Myvi embedded with two water-cooler, four-stroke engines, and electronic fuel injection, able to boost up to 106mph. The Perodua Myvi SE also built with CD player, USB and leather seats to provide comfortable rides. Perodua Alza is the first multi-purpose vehicle (MPV) that produced by Perodua, and available for booking in March 2010. The most attractive feature is the 7 seats and the second row seats are designed to slide forward and back to allow the flexibility. The air-conditioning also be redesigned to improve the air circulation. In the car entertainment, Perodua has integrated door-mount speakers, MP3 and WMA compatible CD player and steering mounted controls. 3.0 Definition of marketing mix When you bring up a product or service to the market, you certainly will consider some of the choices and options. The marketing mix is the most popular marketing term, it is also the general phrase used to explain the different kinds of choices that organizations have to make in the process of bringing a product and service to market. This chapter will discuss the definition of marketing mix and its elements. In the early 1950, Neil Borden defined the marketing mix as an integrated set of marketing strategies to realise organizational objectives and create higher value relationship with customers. In the late 1950, Jerome McCarthy, a prominent marketer, concluded the variables of marketing mix into four elements which is product, price, promotion, and place. According to the Marketing Principles and Perspective by William O. Bearden, the most common definition of marketing mix is the overall marketing offer to appeal to the target market. It consists of decisions in four basic areas which is product, pricing, integrated marketing communication and distribution. Nowadays, there is a new definition of the marketing mix and Neil H. Borden in 1965 increase the marketing mix to seven areas, which contain people, physical evidence and process. The most interesting thing is some people think that four Ps are out-dated and suggest a customer-oriented model which is four Cs, including customer needs, convenience, cost to user and communication. 4.0 Marketing Mix Variables 4.1 Product Rendering to the Marketing Edition 6, product was defined as anything that can be offered to a market for attention, use or consumption that might satisfy a want or need. Product can be divided into two categories, which are tangible or intangible. Tangible product is physical object that customers can actually touch, such as a motor. An intangible product is a service based product that cannot be touched, such as car repair. Presently, Perodua has launched various products that can satisfy everyone from different social classes. For examples, Perodua has released Perodua ViVa 660cc for those people that require low performance and economical, Perodua Myvi 1000cc for middle-class people and Perodua Alza 1500cc that suitable for high-performance user and families. Besides that, Perodua also provides different colours in same model. For examples, Perodua Myvi is available in Ebony Black and Classic Gold for classic lovers, Olive Green and Mocha Silver for natural lovers, Glittering Silver and Oozy Orange for those who wants extraordinary and unique colour. 4.2 Price Price is the amount money charged for products or services that customers exchange for the benefit of having or using the product or service. Perodua has implanted different price to various models of cars. For instances, Perodua ViVa 660cc only costs about twenty five thousands, moreover, Perodua Myvi costs about forty thousands and Perodua Alza costs about fifty five thousands. Perodua also provide several types of payment method to benefit everyone. For examples, Perodua accepts credit card payment for the deposit, cheque and bank transfer also acceptable to replace cash as a safe method. Perodua also provide car loan with 3.5% to 4% interest from 5 to 9 years, you only need to pay hundreds ringgits as the instalment. 4.3 Place Place represents the location when the product and service can be purchased. A more detail definition about place is making goods and services available in the right quantities and locations when customers want them. When different target markets have different needs, a number of place variations may be changed. Thus, there are two categories which are urban areas and suburban areas. Perodua targets most of its sales, service and showrooms on the urban areas because of high population. For instances, Perodua manufacturing and engine manufacturing Sdn Bhd is situated on rawang, meanwhile Perodua Sales and Service Centres are mainly located on Kuala Lumpur, Petaling Jaya, Shah Alam and other. Besides that, Perodua also locates minor sales and services centres on the north and south Malaysia, such as Johor Bahru, Butterworth, Perai and Alor Setar. [1] 4.4 Promotion Promotion is a communication process that builds and maintains favourable relationships by persuading publics to accept its products and services. Publics can be individuals and organizations that have interest in the business. Thus, there are various types of promotion, such as personal selling, sales promotion, advertising and public relations. Perodua Sales and Services Centres provide well trained sales staffs and promoters to sell their vehicles and provide information to the individuals. To achieve their sales target, Perodua also is having sales promotion, such as discount up to RM 2000, free gift as sterling lock and touch and go card. Perodua also offer 1-hour super services and extended warranty programme to benefit the customers. Besides that, Perodua often advertises their products in different types of media such as television, internet, and billboard. Perodua advertises a lot in TV commercial especially during public holiday such as National Day, Chinese New Year, Deepavali, and Hari Raya Puasa. Moreover, Perodua also cooperates with bank as the finance and insurance partners to promote their products. 5.0 Further Recommendation Nowadays, global warming issue is becoming more and more serious. In my opinion, Perodua can improve their products under this critical issue. Perodua can implant the latest automobile technology to produce safer, energy efficient, and less polluting cars. For examples, to correspond the rising petrol prices, Perodua can research and develop energy saver, battery electric and hybrid vehicles. Besides that, Perodua also can replace the steel casing of the car to aluminium or carbon fibre, this method will increase the lightness and strength. In addition, Perodua can stimulate the sales by having contest, rebates, premiums, and low interest. For examples, Perodua can offer rebate to those who trade in their old car. Perodua also can work with the bank to lower the interest of loan so that low income people can purchase the car. 6.0 Conclusion In conclusion, the marketing mix that includes product, price, place and promotion, is very importance in any company or organization to achieve their targets and objectives. The most obvious evidence is when the end of year, companies comes up with their tremendous net profits. Thus, marketing is the integral part of the economy. The first importance of marketing mix is that customers can get the opportunity to know about various products that are available in the market. The marketing mix also helps us to introduce the uniqueness of your company and product. Marketing mix also create a healthy competition among companies and increase their level and quality. Meanwhile, consumers are able to enjoy the better product and service with a low price. In other words, marketing mix generates many companies, either directly and indirectly, such as advertising, broadcasting, newspapers, and other companies. Finally, the most importance value of marketing mix is to build a balanced market, avoid dominant companies to control the prices and establish monopoly over the product and service.