Msc Strategic Marketing Assignment

1. Visit www. americanexpress. com to learn more about the different cards that American Express offers. Discuss the target market and positioning strategies for each and suggest other segments that American Express might be able to successfully target (20%/630-770 words) American Express manages a wide variety of products but their cards can be classified in two main card types if cards: personal and business cards. For each card type they offer a wide range of different utilities and privilege and can be sub divided in credit and charge cards.The difference between the credit and the charge cards available in each category is that the credit cards charge the card holder at the end of the month while the charge cards charge the card holder instantly. The American express business model is aimed at a very narrow premium customer base, which frequently make large transactions. As their customer base is narrow they are able to provide a higher customer service than their competitors (p p). The AmEx brand also holds a huge cultural value.Because of the brands positioning and corporate branding being the owner of an AmEx automatically improves this persons role as opinion leader for the personal social group. Personal Cards Card The range of personal AMEX cards is designed for personal use. The holder pays an annual fee depending on their card and in return they get the corresponding American Express services. Generally such services include no preset spending limits and luxury rewards for collecting points.Other cobranded American Express cards such as the British Airways American Express card also offer additional travel related advantages such as travel insurance or priority on waiting lists. (American express. com Target market In comparison to some of its competitors such as Visa and Mastercard, American express does charge for its services. This naturally shifts it away from these competitors and into a segment of its own. The target market of the personal AME X cards are high earning individuals, because they are high earners they are likely to be individuals professionally hold roles of esponsibility. Their personality is extravagant, extroverted and exploring yet sophisticated lifestyle. Small Business Cards Card The small business card range is designed by American Express to help small businesses manage their finances and reduce stress of running a business. The card holder is expected to pay a monthly fee and in return get the American Express services of no preset spending limit, the card can be extended to other business employees, access to airport lounges and a generous membership reward program.Target Market As the card types name suggests American Express targets small businesses segment with this range of cards. But they don’t target the whole of the small business segment. The card is designed for those businesses that regularly need to make payments for business purposes. The co-branded American Express and British A irways card suggests that they are targeting businesses whose employees are frequently traveling and would like to centrally control their company expenses. Missing segments,The existing range of AMEX cards target the high profile person and business that need to make large and regular payments. Though the product range can also be use online it’s mainly intended to be used offline with the physical card. Many of today’s payment transactions are made via the world wide web of which services such as Pay Pal and Citadel EFT. These 3rd party services are sometimes considered to be unreliable and no provide the exclusivity that American Express provides. This can withhold AMEX users from using their AMEX card online.An exclusive online payment service for AMEX users to provide payment services can increase the company’s online presence and stimulate the cards use. 2. How has American Express been able to help consumers shift their attitude toward usage of the card? Is American Express taking a proactive approach to managing its marketing environment? How? (20%/630-770 words) Shift of attitudes Proactive in managing its marketing environments? 3. Based on your knowledge of online buyer behavior – provide a proposal for an effective e-marketing campaign for American Express, using social media: Facebook, twitter, blogs etc.Critically discuss different ways to attract and retain consumers using different social media in the UK market. To answer this you may choose any two appropriate models of consumer behavior. (20%/630-770 words) Currently American Express is present of the World Wide Web’s main social networks. On Facebook AMEX? s global page got 2. 7 Million who â€Å"like† them, they also have separate pages for each country they have commercial activity in which on average tend to have some 7,000 likes each.The AMEX main Twitter account got 600K followers, on LinkedIn approximately 136,000 professionals are following th e company and on YouTube they got 12,000 subscribers. American express also attempts to connect with small businesses and professionals through offering business advice to them through blogs. In comparison American Express? s closest competitors Master Card and Visa both got 4. 5 million likes each on Facebook. On twitter Visa got 38,000 followers and Master Card 16,000. On Linked in MasterCard for 43,000 followers and Visa 48,000 and on YouTube 1000 and 4000 subscribers respectively.Because of the niche market targeted by American express and the enormous reach and noise of the World Wide Web, planning a carefully targeted campaign is of great importance to ensure the campaign is using resources efficiently. In their study Cap Gemini Ernst & Young (2002) found that modern day online consumers, when considering buying, are looking for the human values behind products and services, such as honesty, respect, dignity trust and fairness behind the products they buy.Since American expres s has two card types and thus two target markets its only logical that the online marketing campaign also be divided to target the two markets separately. Since AMEX got two quite specific target markets the use of social networks is recommended. Social networks allow you to target users on a wide variety of demographic, psychographic, lifestyle information and interests supplied voluntarily by its users. American Express brand is virtually universal, and a single geographic market is quite small.Therefor it is suggested that it is better to focus an e-marketing campaign, via social media, on a global or regional scale than national. The online marketing campaign directed towards the private users will focus on creating a worldwide viral marketing campaign on the popular social networks. For a period of 45 days, using a designated app on the AMEX Facebook page, users can enter a lottery to win one of five free Platinum American Express cards and an additional â‚ ¬2000. Users will be able to increase their chances of winning one of these cards in multiple ways.The first way would be though on a daily basis entering the application and participating in a multiple choice quiz, for every correct daily an additional entry is gained. The daily quiz will consist of questions related to the AMEX products and brand, designed to increase the knowledge about the AMEX products and aid the correct positioning of the brand in the mind of the consumer. The estimated marketing costs for the target market of private users is approximately â‚ ¬17,000, and has a potential reach +1,000,000 resulting in a maximum price per impression of â‚ ¬0. 17, much more efficient than the Facebook adds which recommend a charge of â‚ ¬0. 65 per click. Rivero, J. (2012) suggests that credit card marketing to consumers should be done â€Å"where your consumers and their friends are hanging out†. This campaign attempts to do just that: to get potential new users interested in an d reinforce the connection that existing consumers have with American Express through cultural influences. The people who have already like the American Express Facebook page will be the ones kicking of the campaign by being the first ones to enter the draw.Then when they invite their friends to join they are seen as opinion leaders within their social group. Those who are really interested in winning will engage in the daily quiz elaborating their knowledge of the brand and its products and in turn also convert them into 2nd generation opinion leaders for their social network. Facebook users will also be able to increase their chances of winning by inviting their Facebook â€Å"friends† to enter the competition via the AMEX application. For every friend that they have invited and has also entered the competition they will also gain an additional entry.For the business segment of the American Express target market linked in will be used to gain the public’s attention. This campaign will also take the shape of a competition but not a lottery. Entrepreneurs will be invited to submit start up business proposals. After initial screening, through popular vote on from the linked in community the most popular idea will gain a three year backing of American Express experts, full financial support and of course the AMEX cards and benefits to get up the new business idea. This campaign focuses gaining new business customers through having them engage with the brand through LinkedIn.The social role that AmEx would be taking on, of financing the best business idea, should be interpreted by other users and business as an act of social charity and an attempt to help the business world encouraging them to also use American Express for their business as they understand they provide better and premium services to businesses. 4. Critically analyze and evaluate consumer and customer management practices adopted by American Express and how consumers react to individ ualized consumer-organization interaction. (20%/630-770 words) . Discuss potential trends in buyer behavior in the Credit Card market over the next ten years. Identify companies in this sector which are responding well to the trends, and make recommendations how your company can update the way it engages with current and potential customers. (20%/630-770 words) Innovations One of the main innovations currently in the credit card market is the move to pay via smart phones. Systems are being developed to use a person’s smart phone as a mobile wallet without having to take out a physical credit card. 0 percent of people expect that their smartphones will eventually replace cash and credit cards. (Farrell, B. M. , 2013) Mastercard, Visa and Paypal are already experimenting with this alternative payment method though it must be mentioned that people or 35 or younger, are more inclined to use this innovation than the over 35? s. (Farrell, B. M. , 2013). Amex bought the online payme nt system Serve for $300 million in 2009 and launched its e-wallet service in 2011 (Pepitone, J. , 2011) in a reaction to Visa and PayPal launching a similar service first.The service is currently only available in the US (Johnson, A. R. , 2011) Since in many emerging markets they are taking a technology leap, i. e. directly starting with the latest technology, there exists a realistic possibility that they might also skip the credit card phase and move directly into having an e-wallet. American express could well establish their brand in these markets by providing e-wallet services as well as methods to accept e-wallet payments to local businesses. Competition,The standard credit card market is becoming saturated and its becoming increasingly difficult to obtain new customers or to make customers switch credit card issuer. Card issues have to offer increasingly more incentives to attract new customers and retain exisiting customers. American Express has the advantage of having a un ique brand within a select group of customers. But there are no restrictions for MasterCard or Visa to launch a cheap premium or platinum range in order to target and gain market share right in the heart of American Express? core business. Multi-Function cards. First Data Corporation (2011) suggests that in Brazil Banco Bradesco and in France Credit Agricole have been offering a card type that has the ability to access both credit and debit accounts. But neither have been considered a game changer. Multi-function cards are being increasingly interesting as consumers are starting to shift their preference to the debit card instead of the credit card. This is partially related to the currently ongoing financial crisis.With shifting trends and no game changing alternative this will be a future point of focus for credit card issuers to successfully introduce a hybrid card of this type as long as the demand proves sufficient. Co-Branded Cards Some of American Express? s biggest competito rs are teaming up with other large multinationals to offer exclusive co branded credit cards. For example IKEA and VISA have launched the IKEA Visa card allowing consumers to finance their purchases for up to three years among other benefits.American Express already hs a co-branded card with British Airways but with competition becoming increasingly tougher it is likely that card issuers will also try to issue cards via large multinational organizations. Bibliography: Farrell, B. M. , 2013, Not paying by smartphone? You soon will, many bet. The Boston Globe. Retrieved from http://www. bostonglobe. com/business/2013/03/20/payment-industry-executives-eye-mobile-future/XHi4XtUT9zkoloMd0m2biO/story. html First Data Corporation (2011) Four Important Trends Shaping the future of Credit Cards. Retireived from ttp://www. firstdata. com/downloads/thought-leadership/cc-trends-wp. pdf Johnson, A. R. (2011). â€Å"AmEx Looks Beyond Credit Cards†. The Wall Street Journal. Retrieved from h ttp://online. wsj. com/article/SB10001424052970204552304577112611696189378. html Pepitone, J. , 2011. American Express dives into mobile payment with Serve. Retrieved from http://money. cnn. com/2011/03/28/technology/american_express_serve/index. htm Rivero, J. (2012). 3 Big Trends in Credit Card Marketing. Retrieved from: http://thefinancialbrand. com/22348/three-trends-in-credit-card-marketing/

In the Eyes of the Common Filipino Essay

In what ways does Campus Journalism become a good ground for developing Nationalistic Ideals? Maria Blandina Pamaong fondly known by her friends as ‘Inday’ wakes up at four in the morning to prepare her goods and products for her eighteen year old small business. She lives in Capitol Valley just a trek away from BIT Dao. In a 4 kilometer drive with her husband Marito in a tricycle, they carry all their goods all the way to the Tagbilaran Rizal Park and reach there by 6:00am. They stack and arrange thee products neatly for the benefit of passers by. She’s now 47 years old and has been this woman whom I buy the sweetest popcorns and snack from, every time I go to the church across the road. And I’ve been buying from her ever since I could remember. At the same time, she had been a witness of different stories in Rizal Park as far as she could recall when she started. She has four children. All of whom are boys. The eldest, Marito, Jr. , just graduated at BISU MC with the course of something Automotive Mechanic and is now in Cebu. Following him, Marc Anthony is now in Cebu Philippine State College of Aeronautics. And the other two, Matthew and Vincent are studying high school at Dr. Cecilio Putong National High School (DCPNHS). You didn’t think she was some kind of low profile nothing, right? As far as I can tell she was able to send them to school with a 500Php daily income from her small business and their tricycle. To add, ‘Inday’ has worked her way to graduate of Bachelor of Science in Commerce at Holy Name University (HNU). You see, I find her the best person to answer my question above. And it is because she is part of the common ‘pinoy’. She is the witness, the spectator of unwavering events that does seem to shape our ideals today. And she is also the testimony to the positive nationalistic ideals that is either preserved or annihilated. Similarly, her experiences speak of the ideals that she has cultivated and the dreams that were forgotten. For instance, she has encountered many young Filipinos dating in their vulgar exhibit of Public Display of affection (PDA). Many of these students are in their school uniforms. They go frolicking as if they’re proud that they’re doing it while they’re from a catholic school. She has also bared the irresponsible littering done by many. They cast trash as if it was nothing harmful. In other occasions, she finds joy among volunteers who are very cooperative especially towards keeping the park clean. They have also blessed them with gifts and packed lunches especially during Christmas season. She is glad that thee people are compelled to share what they have gained. And when I reached to that question, she was assured of her answers. First, she shared the nationalistic ideals she adheres. She enumerated hard work, respect, self-discipline and self respect as the ideals she yearns for everyone who has neglected them. Afterwards, she said that the affectivity of journalism as a ground for developing these ideals will depend upon the people. Will they do something after they’ve read an article like this? Will they respond for the greater good? She even said that when those who see the signs like â€Å"keep off the grass†, they will have different reactions. The other one would probably follow it and another wont. Likewise, she agrees that campus journalism is a good ground for the development of nationalistic ideals. â€Å"Maayo na lang ng nay naningkamot†, she affirms. We both agreed that it does become an excellent ground by reminding and guiding us into noticing the ideals that we should regain. People will always respond to these guides in different ways. Just like her children, they answer differently to her concerns. She says that with higher technology among the new generation, it is indeed great. It is absolutely immense to have journalists’ and campus journalism to wake and endorse the ideals that we’ve grown to and may have been lost. It is amazing too that this came from her. All this is from a persistent vendor, under a coke tent in Rizal Park just across the St. Joseph Cathedral. And that this lady, whose hobby was reading romantic and horror books, looks forward. She positively looks forward for journalists who will write for the betterment of the Filipino nationalistic ideals engraved to every Filipinos mind and heart.

Business Law Practice Questions

Business Law Practice Questions MULTIPLE CHOICE (answers at bottom of page) 1. Paul filed a lawsuit for false imprisonment against Dan’s Bookstore. During a visit to Dan’s Bookstore, Dan stopped Paul as he left the store. Dan accused Paul of stealing a book from the store. After briefly looking into Paul’s shopping bag, Dan determined that Paul did not shoplift. He apologized to Paul and released him. On these facts, Dan will likely: a. b. c. win the case, because the shopkeepers’ privilege statute gives store merchants unconditional immunity (protection) from such lawsuits. lose the case, because Paul did not shoplift. in the case, but only if a court or trier of fact concludes that Dan had reasonable cause to believe Paul may have shoplifted, detained him for a reasonable time, and in a reasonable manner. lose the case, because Dan did not have a warrant. d.2. Bonds wrote McGuire, â€Å"I will sell you my house and lot at 419 West Lombard Street, San Fr ancisco, California for $950,000 payable upon merchantable deed, deal to be completed within 60 days of the date of your acceptance. † Assuming that Bonds’ letter contains terms which are deemed sufficiently certain and definite, which of the following statements is correct? . Bonds’ letter is not an offer unless Bonds intended it to be an offer. b. Bonds’ letter is not an offer unless McGuire thought Bonds intended to make an offer. c. Bonds’ letter is an offer if a reasonable person with full knowledge of the circumstances would be justified in thinking it was intended as an offer.. d. Bonds’ letter is not a offer unless both Bonds and McGuire considered it as an offer. 3. Iverson Jewelers wrote a letter to Miller, â€Å"We have received an exceptionally fine self winding Rolox watch which we will sell to you at a very favorable price. † a. b. c. d.The letter is an offer to sell. A valid offer cannot be made by letter. The letter con tains a valid offer which will terminate within a reasonable time. The letter lacks one of the essential elements of an offer. 4. Don was negligently driving south on Merdock Avenue when his car rear-ended a car driven by Patty. The force of the impact forced Patty to rear-end Terry’s car. In turn, the force of the second impact caused Terry’s car to hit a lamppost, which then fell on a house owned by Paul. The force of the impact scared Paul, causing him to immediately have a heart attack.Paul sues Don for negligence. If Paul recovers, the most likely reason is: a. b. c. d. Paul was able to prove that Don proximately caused Paul’s injuries. Paul was able to prove that the damages he suffered were actually caused by Don. Paul was able to prove that Don breached a duty of due care owed by Don to Paul. Paul was able to prove all of the above (a, b & c). 5. Sammy agreed to sell and Larry agreed to buy Sammy’s car for $400, payable upon delivery. Sammy delive red and left the car with Larry. However, Larry failed to pay Sammy the $400.After eight years had passed following the delivery and acceptance of the car by Larry, Sammy sued Larry in state court for failure to pay him the $400. Based only on the above stated facts, which of the following statement is most accurate? Assume the UCC applies and the statute of limitations for oral contracts is two years and for written contracts is four years. a. No contract was ever created between Sammy and Larry. b. A contract was created but likely not enforceable because the statute of limitations has expired. c. A contract was created, but it is only enforceable if it is in writing. d.A contract was created and is enforceable. 6. Bill purchased a can of Sipep from the Ajax Minimart. After he finished drinking the Sipep, Bill noticed that the can contained dead insects stuck on the inside bottom of the can. In a strict product liability tort action against Ajax, Bill must prove, among other thing s, that: a. b. c. d. Ajax is a merchant selling Sipep. Ajax knew or should have known of the defective condition. Ajax had prior notice of other similar problems with Sipep products. Ajax actually placed the dead insects into the can.7. Under which of the following situations does strict product liability apply? . b. c. d. Sale of a defective and unreasonably dangerous product. Manufacture of a defective and unreasonably dangerous product. Both (a) and (b) are correct. Neither (a) nor (b) are correct. 8. On May 1, Back-Talk Computer Store offerd to sell five (5) computer servers to Gatekeeper Company for $5,000. 00 each, delivery to be on May 30. Later that day (May 1), Gatekeeper responded that it would buy the computers only if they were delivered within three business days. Back-Talk notified Gatekeeper the next day, May 2, that it would not be able to deliver the goods within the time requested by Gatekeeper.Which of the following is true regarding Back-Talk's offer? a. There is no contract between Back-Talk and Gatekeeper. b. Gatekeeper's additional term became part of the contract, so Back-Talk is obligated to deliver the goods within three business days. c. Back-Talk's offer was accepted by Gatekeeper d. Gatekeeper may later accept Back-Talk’s May 1 offer if it is then willing to accept delivery in four weeks. 9. The body of law which establishes rights between persons and provides for redress for violation of those rights is known as: a. b. c. d. Criminal Law. Civil Law.The Uniform Commercial Code. Stare decisis. 10. Donny threw a knife at Sally, intending to injure her severely. However, Donny missed Sally. Sally saw the knife just as it whizzed by her head, missing it by about one inch. As a result, Sally was very scared. Sally sued Donny for assault and battery. Which of the following is most correct? a. b. c. d. Donny will be liable for battery, but not assault. Donny will be liable for assault, but not battery. Donny will be liable for assa ult and for battery. Donny will not be liable for either assault or battery because this is only a criminal matter. 1. In most states the following types of contracts are within the statute of frauds. a. b. c. d. Contracts for the sale of an interest in personal property. Contracts that can be performed within a year from the date of their formation. Contracts for the sale of goods. Contract sfor the sale of goods for a price of $500 or more. 12. On May 1, 2005, Eckerly Realty Inc. mailed a written offer to Masse for the sale of an office building. The offer included an express term that it would expire on June 30, 2005 if the acceptance was not delivered into the hands of the offeror by the expiration date.On June 30, 2005 at 8:00 a. m. , Masse sent a written acceptance to Eckerly via Masse’s personal messenger. However, the messenger was not able to deliver the acceptance until July 1, 2005. On July 2, 2005, Eckerly contacted Masse, informing him that the acceptance had bee n delivered one day late. As a result, Eckerly refused to honor the acceptance. Which of the following is the most correct statement? a. There is no contract between Eckerly and Masse. However, if Masse would have mailed the acceptance on June 30, 2005, a contract would have been created. b. There is a contract between Eckerly and Masse.The moment that Masse gave the acceptance to the messenger, a contract was formed because acceptances are valid immediately upon dispatch. c. There is a contract between Eckerly and Masse. The fact that the acceptance arrived only one day late is of no significance. d. There is no contract between Eckerly and Masse. 13. Which of the following statements is correct concerning the â€Å"reasonable person† standard in tort law? a. The reasonable person standard varies from person to person. b. The reasonable person standard focuses on the defendant’s subjective mental state rather than on the defendant’s behavior. c.A person with a physical disability must act as would a reasonable person with the same disability. d. A person with a mental disability must act as would a person with the same mental disability. 14. Robert makes the following statement while negotiating the sale of his car, â€Å"This is the sharpest car on the market. † His statement may support a claim for: a. b. c. d. misrepresentation. fraud. fraud and misrepresentation. none of the above. 15. Paula rented an apartment to Dave for $500 per month. Paula and Dave signed a one-year lease, to be effective beginning January 1st. After three months, Dave decided that he did not like the apartment.He gave Paula a 30-day written notice, stating that he would vacate the rental unit at the end of the thirty days, which was April 30th. Upon receipt of Dave’s notice, Paula made reasonable efforts to find a new tenant. Nevertheless, the apartment remained vacant from May 1 st. through June 30 th. Paula re-rented the apartment beginning July 1 st. for one year. Paula sues Dave in small claims court. What is the likely outcome? a. Paula is entitled to the balance of the lease, or $4,000, because Dave did not have a valid reason to breach the contract. b. Paula is entitled to nothing, because Dave gave Paula thirty-days written notice. c.Paula is entitled to $1,000, because she tried to find another tenant immediately upon learning of Dave’s intent to breach the contract, but was unable to re-lease the apartment until July 1 st. d. Paula is entitled to $500, which represents one-month’s rent. 16. Tom and Jerry entered into a contract whereby Tom agreed to sell Jerry $1,000 worth of heroin, an illegal substance. This is an example of a: a. b. c. d. quasi contract. void contract. voidable contract. secondary party beneficiary contract. Revised: 01/06 Answers to Business Law Practice Questions 1. c 2. c 3. d 4. d 5. b 6. a 7. c 8. a 9. b 10. b 11. d 12. d 13. c 14. d 15. c 16. b

Law Related to hospitality American Disablity Act Essay

Law Related to hospitality American Disablity Act - Essay Example The Americans with Disabilities Act (ADA) keenly describes the term disability, states those safeguarded by such laws and clearly prohibits discrimination based on disability in areas we shall discuss. ADA describes individuals with disability as those who have physical or mental deficiency that limit there performance in life (U.S. Equal Employment Opportunity Commission). Alternatively it is described as anyone who has some history on such impairment or that perceived by members of the society to have such an impairment (A Guide to Disability Rights Law). ADA Title I addresses employment of persons with disabilities. Employers are supposed to extend equal opportunities to qualified candidates regardless of the physical or mental state. Employers with more than fifteen employees have to observe this law while recruiting, hiring, training, promoting, paying and while extending any other benefits and privileges in the course of employment (Goren). Events of violation of such rights sh ould be filed with the United States Equal Employment Opportunity commission (EEOC) that issues a â€Å"right-to –sue† letter. ADA Title II addresses the benefits entitled to persons with disabilities from the State and Local governments (Goren). Benefits such as those derived from the programs, activities and services of these offices should be available to the less-abled persons. These people should not be discriminated, and special programs should be empowered to lead a self-reliant life in the society. Violations should be reported to the department of Justice with a period that does not exceed 180 days. ADA Title II also addresses public transport of individuals with disabilities. They should not be discriminated, and the public service automobiles should be designed in a manner that cater for such people while Para-transit for sake of such people is highly encouraged. ADA Title III covers public accommodation where such services should be extended in a

COMPASSION FETIGUE and BURNED OUT Essay Example | Topics and Well Written Essays - 1000 words

COMPASSION FETIGUE and BURNED OUT - Essay Example Though under these conditions, the healthcare service providers may continue to provide their services however, their natural urge and tendency to provide the care as well as the compassion can decrease too. However, with right tools and techniques this could be averted and the caregivers can actually rehabilitate themselves to provide the same level of support and care to their patients. As a part of the renewal process, the caregivers can actually recharge their batteries and renew themselves to revive their hopes and provide the same level of compassion and care to their patients. In this paper, the nature and extent of the compassion fatigue will be discussed besides explaining the emotional, spiritual as well as physical needs of the caregivers besides discussing as to how the caregivers can actually cope with this. Compassion Fatigue Over the period of time, as the healthcare services providers cope with the system and become regular in treating and caring their customers, a te ndency starts to develop in them which can result into strong physical, spiritual as well as emotional burnout for them. ... The demands of managed care therefore are creating strong influences over the healthcare service providers to deliver a certain level of service to their patients and clients. However, as the interaction of the patients and healthcare givers increases, there emerges a tendency which can actually compromise the professional ability of the caregivers. (Jeffrey R. Funk, 2004) What is also important to note that the compassion fatigue often results into certain emotional, spiritual as well as physical symptoms which can further compromise the ability of the caregivers to provide proper care services. The emergence of feelings of hopelessness, negative attitude as well as feeling sick and tired may cause strong physical and emotional burnout for the caregivers. It is therefore critical that these needs of the caregivers are taken care of. Physical, Spiritual and Emotional Needs of the caregivers Caregiving can often become a 24 hrs job which can potentially sap the energy and will out of the caregivers. A typical caregiver spends most of his or her time to take care of the patients or dependents and resultantly develop symptoms which can be detrimental to his own health. One of the key physical symptoms of the compassion fatigue is the lack of sleep which can start to take its toll on the body of the caregiver. Sustained level of insomnia or sleeplessness therefore can result into significant physical health problems for the caregivers. It has been argued that the brain’s frontal lobe depends upon the adequate sleep and rest to perform effectively and in the absence of quality sleep, certain emotional responses or reactions could emerge too. (Endicott, 2011) It is

Dance Paper Assignment Example | Topics and Well Written Essays - 500 words

Dance Paper - Assignment Example Therefore, according to the narrator in the video, respect for other people’s ideas is paramount to encourage tolerance. He adds that silence is the worst form of decision because it stifles opinion on important matters. LaLaLa Human Steps: LaLaLa Human Sex duo no. is video by Edourd Lock and it runs for 1.6 minutes. It involves a gestural dance characterized by fast and difficult partnering during movements while using the horizontal plane. However, there are contrasting views concerning the male dancer’s energy including the body language to that of the female dancer. First, both dancers are vigorous in their undertaking to depict the gestures of sex when done without the necessary precaution (Minton 167). Second, the dominance on stage by the dances is demonstration of the unifying belief of the dangers posed by irresponsible sex. However, issues of gender stereotypes are being pushed in the choreography worth noting. For example, women are cast in the video as passive and, thus, direct recipients of the sexual innuendos. Likewise, the choreography assumes that only men are the stronger sexual beings as opposed to their counterparts. Smoke is a video by Mats Ek and it lasts for 20 minutes demonstrating the relationship between a man and woman namely Niklas Ek and Slyvie Guillem. The use of the wall, hence, is a vital platform to convey the tension between the dancers because it reveals the barrier in sexuality. It also displays the essence of continuation from a neutral background. On the other hand, the camera tricks such as retrograde and close-ups enable the telling of the story to assume authenticity because it makes both dancers in real in the choreography. In that perspective, the dancers mostly use their arms and bellies as surfaces for partnering to send a clear message of sexuality and its undertones. Ms Guillem’s character, however, during her sole takes the form of

Tivo Case Study Essay Example | Topics and Well Written Essays - 1250 words

Tivo Case Study - Essay Example They are providing personalized services to their customers who buy the black boxes by providing them Electronic programme guide (EPG) with menu option to watch TV live option having pause, replay and fast forward options without subscription fee and with subscription fee provide access to all previously recorded programming, preview of shows schedule for recording, video magazine produced by Tivo and network of showcases of best shows. It provides customers personalized TV viewing. Though the company is getting good feedback from customers but the sales is not picking up. Presently company is not facing competition from any quarter even then sales are dropping down. Strength: The company have certain inherent strengths such as Tivo is enjoying almost monopoly in the market. It’s nearest competitors like Replay TV has no advantage of product or price or services and Microsoft has not launched the product yet. The company has 42,000 subscribers and increasing 14,000/quarter. So the company have formidable customer base. Report of customers about service and performance of the product is good enough. The company enjoys technically sound product at present and no other competitors have better product right now. The company enjoys the most reliable and effective partners who are well known to everyone and it approves the quality of the product. Company have proper and wide network for marketing its product through electronic stores, online buying. The most important strength of the company is that it provides ability to its customers to decide what to see and when. It almost provides its subscribers to preferential and personalized viewing. Weakness: Tivo is also facing some weaknesses and due to these it cannot be able to improve its position. Though having good feedback company is not growing to its expected level due to lack of awareness of the product to its potential customers. The product seems to be technically

MECHANISMS FOR EVALUATING FINANCIAL HEALTH OF HEALTH CARE Essay - 1

MECHANISMS FOR EVALUATING FINANCIAL HEALTH OF HEALTH CARE ORGANIZATIONS CS - Essay Example The total revenue for Pearland Medical Center reduced by $250,000,000 in the year 2013, compared to the revenue the firm had generated in the year 2012. At the same time, the operating expenses reduced by $200,000,000, which means that the net income of Pearland Medical Center reduced by $50,000,000 between the two years. The net revenue for 2012 and 2013 was $915,000,000 and $865,000,000 respectively. On the other hand, the total profit for the same period was $965,000,000 and $915,000,000 for 2012 and 2013 respectively. The cash flow of the Medical Center was equal to the total profit of the company since the inflow of the business was only through revenue and the cash outflow was through marketing, operating, research and education expenses. However, sinceBut depreciation is a non-cash flow item in this scenario, it should be used to establish the total profit and the net cash flow of Pearland Medical Center (Fridson & Alvarez, 2011). The profit margin measures how much every dollar revenue a firm keeps in its earnings (Albrecht & Albrecht, 2008). The total profit margin of the firm stood at 69% and 61% in 2013 and 2012 respectively. This means that the firm realized a net percentage of $0.69 and $0.61 for every dollar of sales. This showed that Pearland Medical Center’s ability to control its expenses, improved in 2013 as compared to 2012, and it is attributed to a reduction in operating expenses by $200,000,000. On the other hand, the total profit margin, excluding grants and investments, stood at 59% and 48% in 2013 and 2012 respectively. This implied that the firm’s earnings from every dollar it had invested reduced to 0.59 and 0.48 per dollar as a result of the exclusion of grants and investment in its revenue. Based on the income statement report, the firms financial health is not badly off because Pearland medical center made some positive returns from its investments. But if they are

Impact Of Music File Sharing On The Production Of New Music Essay

Impact Of Music File Sharing On The Production Of New Music - Essay Example The modern trend of business provides a great deal of importance to capitalize over cultural aspects that are integrally associated with social upbringing of an individual. Music is one such medium that incorporates within its scope diverse aspects of the social existence and acceptance, popularity or support for an artist or for a particular form of music varies according to the extent of using cultural traits and their commercialization in the modern business scenario. Compared to the earlier time, though music and various forms of performing art remained as a source of income or doing business since time immemorial, it never took form of an organized business industry as that of the recent situation. The post Industrial Revolution era witnessed a general trend provided a spontaneous impetus to the humankind to find all possible means to accumulate financial capital and encourage capitalism. Such capitalist aggression also blocked the natural right of common people to enjoy and con sume the products of their respective cultures and it also suggested that if such rights are to be obtained, an individual is required to pay certain amount of price. Interestingly, the process of such prohibition also received legal acknowledgment in terms of protecting rights of an artist and encouraging the production of cultural artifacts: â€Å"Cultural production, like other areas of production, underwent a transformation as the Industrial Revolution gathered steam. It became possible to mass-produce cultural artifacts† (Giese, 2004, p. 348).

English Essay Example | Topics and Well Written Essays - 1000 words - 15

English - Essay Example Thus he learns that money cannot buy happiness even if it might give all outward appearances of doing so. Having finally discovered the location of his old friends, Candide emancipates them all from their Turkish slave owners only to find that even luxurious togetherness is not sufficient to keep everyone happy. Although they have a beautiful country home, they find themselves only fighting amongst themselves and making each other very unhappy. In the end, the story indicates that despite any optimism felt by the characters, or the attainment of their hopes and dreams, happiness or contentment does not follow. Voltaire’s book illustrates the evils he felt were most prevalent in his society. Produced during the Enlightenment era, the novella illustrates many of the prevailing themes of the times, which often revolved around questions of human values and â€Å"inherited intellectual authority.† â€Å"By the time the Enlightenment reached its maturity †¦ there was a rough consensus among its leading thinkers in regard to certain key themes: rejection of orthodox, scriptural Christianity †¦; conviction of the superiority of modern over ancient thought †¦; extension of this natural-scientific model to a host of new social sciences †¦; and a proto-liberal political program, aimed at protecting what were now seen as the equal natural rights of individuals† (Wright 15). While Candide presents itself as a satire against optimism, it has been argued that this satire is instead a more in-depth look at how that optimism, so often associated with the Enlightenm ent, could be realized – by concentration on freeing oneself from an unhappy past, as the characters do when they wholeheartedly devote themselves to the cultivation of their garden rather than allowing themselves to wallow in their misery or luxury. Thus, when Candide says at the end

Answer the history eassy questions Essay Example | Topics and Well Written Essays - 4500 words

Answer the history eassy questions - Essay Example The human civilizations on the banks of the great rivers suffered from seasonal variations of flood and dryness and so their early wall defences and storage systems helped to even out the extremes. Also, by introducing irrigation systems they were able to extend the reach of their agriculture, making wider and wider margins of cultivable fields. The more crops they had, the more people they could sustain, and the more armies they could form, which had the disadvantage of facilitating wars. There was also competition for the water resource which caused tensions between different groups. Sometimes irrigation disturbed the water flow further downstream and this caused conflict and hardship when water was in short supply. The Egyptians had the most effective and long lasting leadership and this may have something to do with the way that the leaders were absolutely tied in with religious beliefs. The people regarded them with awe, and worshipped them as gods. The rulers also amassed considerable wealth through trade and the capturing of a great many slave workers, and they consolidated their power through strategic marriages and excellent diplomacy. Government and religion were merged together in a system called Theocracy which means that the gods are in charge in Egypt, Mesopotamia and China. Kings and priests worked together and there is evidence of this in the Pyramids, which are the burial places for the priest/king rulers known as Pharaohs. Their mummies and tombs show pictures of how they ruled. Chines rulers founded dynasties, passing power on from one generation to the next. There are relics such as books and vessels which show Chinese civilization was very advanced. The â€Å"Mandate of Heaven† is assumed to last for a certain period with each dynasty, until people rebel, and a new dynasty takes over. The rulers created stability so that the population could produce good crops and develop societies. Different

Solar Energy Essay Example for Free

Solar Energy Essay Solar Energy is one of the many renewable sources that is produced by the sun in the form of light and heat. It is one of the most important non-conventional sources of energy due to the fact that its free and we have plenty of it. Humans have been using it since ancient times. Solar energy can be use two ways, we can convert it into heat energy or it can converted into electricity. It has had a rapid growth in recent years, accounting for less than one percent of electricity used in the United States today. The market exceeds sales of 29 billion dollars and 1. billion of that money goes to the United States alone with California leading the way. Solar panels give off no pollution, the only pollution produced as a result is the goods and devices needed to make the panels. Some renewable fuels can be noisy like wind turbines, solar energy makes electricity quietly. Installing solar panels in remote locations is usually more cost effective than laying high voltage wires. It can be very efficient in large areas, and with technologies improving everyday, it allows for more efficient energy production on overcast and dull days. Another great example is that panels can be installed on top of rooftops which allows for more space. The use of solar energy to make electricity allows the user to become less dependent on the worlds fossil fuel supplies. This is very good for the environment. Just like everything good, solar energy has its cons. The cost it takes to make the cells for the solar panels can be very expensive and some houses may need more than one. Another example is that some panels required the sun all day, so that means that in the nighttime, the panels are not producing energy. Also weather can affect the efficiency of solar cells. Even with all the cons, the pros still outweigh the cons when it comes to solar energy. Take china for example, it has become the top country in green energy especially in solar power. It accounted for half the world’s production last year and the top three companies in China all said that the numbers are rising. Since they have become successful, more countries are looking towards solar energy. Shell has predicted that by 2040 more than 50 percent of the world’s energy will come from renewable sources. In the end, the future of solar energy promises to play a larger role thanks to the developments that could result in lower cost. As a matter of fact, the solar PV industry plans to provide half of all the United States electricity generation by the year 2025. That means that in the next few years it is expected that millions of households in the world will be using solar energy. More and more people especially architects are becoming aware and are recognizing the value of solar panels and learning how to incorporated into the building designs. This will be better for the environment and overall for the people. Who wouldn’t want lower electricity bills and greener world.

Impact of Rapid Application Development (RAD)

Impact of Rapid Application Development (RAD) Impact of Rapid Application Development ABSTRACT This report is submitted in context to a study that was performed to analyze the Impact of Rapid Application Development (RAD) on the software industry using the context of the NASA weather forecasting system. The NASA existing weather forecasting system was studied for a new feature of exposing the NASA weather data to the other countries of the world using Rapid Application Development Platform. NASA is a world renowned organization that deals in space research and forecasting systems. NASA has an internal software system that collects weather data from the various NASA satellites and produce variety of forecasting reports for the next 24 hours that includes temperature, pressure, humidity , wind speed as the major reports. The other countries of the world has requested NASA to give them an API (Application programming Interface ) or a port from which they can import the weather data of NASA into XML format into their local servers after which they can use the it for their countries weather forecasting. The various system development methodologies including the popular Software Development Lifecycle method, Iterative method and Rapid Application Development methods were analyzed to choose the best methodology according to NASA requirements. During the course of the study it was observed that Rapid Application Development methodology works best when you have times and budgetary limitations as well as when you are assigned a limited but elite programming resources. The only thing that need to be maintained is that all the team members work together and there is We attached to the product/project development rather than I , because I word in these sort of small team can become a big danger of losing one or two good team members altogether. The report also includes the principles, realities and myth of the Rapid Application development Paradigms. It was observed that the timelines and the project deadlines can be achieved sooner in an efficient way by using Rapid Application development methodology and RAD project executed and implement at least the twice the speed and half the time taken by the regular Software development Life cycle. It was concluded from the study that Rapid Application Development will form the future backbone of software industry because of its effectiveness, less development and implementation time and more flexibility. Keywords:- Following is the list of important keywords and their definition which might be used through this report:- RAD :- Rapid application development SSADM :-Structured System Analysis and Design Method DSDM:- Dynamic System Development Method Waterfall Model Time Boxing Iterative Model UML :- Universal markup language OOP:- Object Oriented Paradigm/Programming UCD:- Use Case Diagram OOM:- Object Oriented Modeling GUI:- Graphical user Interface IDE:- Integrated development environment API:- Application Programming Interface NASA:-North Atlantic Space Association DLL:-Dynamic Linking Libraries. XML :- Extensible Markup Language Class Diagrams Sequential Diagrams Inroduction NASA or North Atlantic Space Association is a United States Government owned Space Research and Development Company. NASA has its own internal Weather forecasting department and specialized custom build weather forecasting software that connects to the US satellites receive various weather inputs from them and then calculates and forecasts the next 24 hour weather report that includes Temperature, Pressure, Humidity and Wind Speeds. During a recent United Nations Conference US government has accepted the proposal of other countries of the world to provide them weather forecasting data from NASA weather forecasting servers. Following are the project requirements that NASA has to fulfill:- The project development, testing and final implementation should not take more than 3 months. The project will only have the budget for 5 software developers. The project has to contain bare minimum only required important documentation and should not contain detail system specifications The first prototype for the other countries technical experts review has to be release withing15 days of project initialization. The rest of the project phases will work in iterative manner and based on client feedback. The feasibility study on various software development methodologies include software development Life Cycle (SDLC) and RAD was done , keeping in vision the product development cost and the stricter timelines and it was accepted to use Rapid Application Development or RAS as the software development methodology for the current system. LITERATURE REVIEW IMPACT OF RAD ON SOFTWARE INDUSTRY Before starting our discussion on RAD, let us take a closer look of what Agile Methodology is and a brief overview of its history and manifesto What is Agile Software Development? Agility is more attitude than process, more environment than methodology (Jigh Highsmith , April 6,2004 , Agile Project Management : Creating Innovative Projects ) Agile Software Development is a set of software development Methodologies based on iterative development, where requirements and solutions evolve through collaboration between self organizing cross function team. According to (HighSmith, 2002) Agility is the ability to both create and respond to change in order to profit in a turbulent business environment. Agility is the ability to balance flexibility and stability. Agile Modeling is based on a collection of principles, derived from the principles of Agile Alliance, such as importance of assuming simplicity when you are modeling and embracing change when you are working, because requirements do change in future (Scott Ambler , 2002 , Agile Modeling: Effective practices for extreme programming and the unified process, Wiley) History and Manifesto of Agile software development The definition of the agile software development methodology started evolving in mid 1990s as a part of strong opposition against the already existing standard, micro managed use of Waterfall Model for development. There were heavy cost and time schedules escalations in Waterfall Model because of the freezing of design phase first and then starting up with the development and implementation phases. The time when product use to get ready to be deployed at the client side, it is already obsolete for use, because most of the time client requirements change during the product development phase. In 2001, some most important prominent figures in the field of Agile development came together in Utah to discuss the ways of creating software in a lighter, faster and more people centric way. It was then only the Agile software development and Agile methodology term gets coined. In the same meet, they create Agile manifesto that includes the canonical definition of the Agile Development and accompanying agile principles. (http://en.wikipedia.org/wiki/Agile_software_development ) Values and Principles of Agile Methodology:- As per the 2001 Agile Manifesto, following are stated as the values of the Agile methodologies:- Individuals and Interactions over processes and tools used. Working software over comprehensive documentation Customer Collaboration over contract negotiation Responding to change over following a plan Some of the principles envisioned behind Agile Manifesto are:- Customer satisfaction by rapid and continuous delivery of software system Working software is the principle measure of progress Even late changes in requirements are welcomed Close , Daily Cooperation between business people and developers Communication Simplicity Feedback Courage Humility

Contemporary Issues in Marketing

Contemporary Issues in Marketing In an era of Super smart-phones, high-speed internet, and convergence of digital media in day to day life, it is important that traditional marketing techniques to evolve along with the digitisation of advertising, sales promotion and brand management. Marketing has moved on from basic advertising and sales promotion, to a more personal and customised approach towards customers, delivering a whole new level of involvement and experience to the consumers. Marketing is the The management process responsible for identifying, anticipating and satisfying customer requirements profitably.(The Chartered Institute of Marketing) Marketing requires constantly adapting to the changing consumer needs, and satisfying them in a way that is better than the competitors, in a profitable manner. In todays highly evolved and competitive business environment, it is indispensible to employ the aid of technology in marketing, the fact that technology has a transformational impact on the marketing is done cannot be ignored. Technology is changing the way companies interact with their consumers; marketing is becoming more focused on technology to increase the sales and returns on investment (ROI). Stephen Diorio shares his views on technology and marketing, Over the next ten years, rapidly changing technology will impact most aspects of sales and marketing strategy and management, (Diorio S.G, 2002) Google is one of the best examples of companies that have successfully employed technology in their marketing strategies. The firm started up as a small search engine in 1998 and today has an estimated worth of more than $35 billion, employing more than 20000 people. In the further sections, I will be discussing how google uses technology in its marketing operations, and the specific areas in which they are employed. Marketing Research Marketing researchÂÂ  is the systematic gathering, recording, and analysis of data about issues relating toÂÂ  marketingÂÂ  products and services. (McDonald. M, 2007) Marketing Research helps a company determine, whether its current portfolio of products is satisfying the consumer needs, and what improvements can be made in new products, and whether consumers will accept a new product or not. Google is well known for its search refinement and optimisation over the years, it has consistently been successful in understanding what consumer is searching for, and putting up relevant advertisements on their search results. Let us discuss what technologies google uses for its marketing research: Anonymous Data statistics collection: Google analyses data that it receives from its search engine like the search keywords, location of user, age group, etc. And uses the data to deliver more optimised and local search results to the user, providing a more precise and effective way of advertising. The data that Google collects is anonymous and is used for demographic classification only. Also if there is a bug or error in Googles search, it sends an error report to the company, so they can work on fixing it and improving its results in future. This is a very effective marketing research technique is it does not involve much cost, and is based on reliable data that is generated on the companys own servers. This market research method is an example of excellent consumer involvement; the data collected is with express permission of the users solely for improvement purpose, and Googles privacy policies clearly states that it is collected anonymously with no storage of the users personal information. Also there is an option for opting out of the research for anyone who does not want their data to be analysed. (Source: Google Privacy Policy) Google Analytics: Google analytics is Googles web analytics solution; it generates insights into its websites traffic, total number of visits, subject of interest, location of users, etc and other statistical data which in turn the increases the effectiveness of marketing by identifying and analysing the preferences of the consumer and the product that they are searching for. It helps Google create better targeted and strategically placed ads. Google also offers the analytics solution to many large corporations and companies helping them place their ads at strategic locations and increasing their return on investment or ROI. It delivers sophisticated data to Google regarding its website traffic, and its gain/loss of market share against its competing companies. The technique is an entirely new approach compared to traditional marketing research methods like surveys and seminars, as this is totally computer generated research based on raw data collected from real life users, and also it is more mathematically correct and precise. Analytics can collect data from tracking mobile devices, location based website tagging and comparing the relevance of search terms to actual results. A very recent example of this tools utilities is when it surfaced that Bing, Microsofts proprietary search engine was copying Googles search results and algorithms, and Google was able to discover this scam with its analytics tool. Amit Singhal from Google stated in his press release, Some Bing results increasingly look like an incomplete, stale version of Google results a cheap imitation, (BBC News, 2 February 2011)http://blog.hubspot.com/Portals/249/images/search.referrals.png Insight Search: This is an interactive tool that Google uses to compare various search terms that are similar, and based on consumer interest, it suggests the best suited keywords and terms that must be used to increase advertisement revenue, it is a highly technical tool primarily working on elaborate programming algorithms, which is unique to Google. An example of this is given below. If Google is to place an advertisement for an automobile manufacturer, with the help of Insight search it will be able to predict the message that best resonates the ad. For marketing a new car model it shall know what feature must be highlighted like fuel efficiency, safety, good looks, etc. With Insight search as we can see the most apt search term will be car safety as consumers clearly show more interest in that criteria over the othersC:UsersChiragDesktopinsights_96693_en-time.jpg Source (Google insight Website) Google Insight uses an advanced intelligence algorithm called MYSql that filters the search results and provides suggestions that are more feasible and more likely to capture consumer interest; this reduces the amount of junk advertising and also offers more refined search results. This is a good tool for marketing research as it decreases the chance of misplaced advertising, which is Googles largest source of income. Marketing Communication Marketing CommunicationsÂÂ  areÂÂ  messagesÂÂ  and related media used to communicate with a market. Marketing communications is the promotion part of the Marketing Mix or the four Ps: price, place, promotion, and product. (Clow. K, Donald.B). It is essential for any company to reach out to its consumers effectively, thus marketing communication is very important for successful business. Google has a very technology oriented approach for its marketing communication; it promotes its advertisements and promotions in entirely non-conventional ways, let us examine the methods Google uses for its marketing communication purposes: Ad-Words: Google Ad-Words is Googles main advertising program and the prime source of income for the company. Ad-Words triggers advertisements based on the words that a user is searching for, it delivers relevant ads on various websites where advertisers want to place their ads. Ad-Words operates on the Pay Per Click (PPC) model, where Google gets paid for each Click that an ad generates, and advertisers have to pay Google for the number of times their ad is clicked on. The main features of Ad-Words are that it provides a non-geographical mode of advertising, it can place an advertisement on any website and not just its search page, which means that consumers have a ready accessibility to a plethora of products and services from the comfort of their homes. And for the advertisers, this is new and highly technological approach compared to traditional advertising methods like Hoardings, TV advertising, Radio advertising, etc, also it is interactive in nature. The most differentiating feature of Ad-Words is that the advertisements are customised for each and every user, It does not bombard the consumer with irrelevant ads and distracting pop-ups, it delivers the exact results the person is searching for, in simple and convenient text-based banners. For example: If a person is searching for Holiday trip to Bahamas, then Google brings up the advertisements of travel agencies that offer the cheapest and the best deals for holidays to the Bahamas, and also other holiday packages to similar locations. This is nothing short of a revolution in the advertising industry; in 2010 Googles revenue from Ad-Words advertising was US $28 Billion. (Source: Investor.google.com) Click To Call: The Click to Call service offered by Google is a marketing communication initiative that was started in 2007 by Google; through Click to Call, advertisers are allowed to put up their phone numbers on Googles website, and users can click on their advertisement to call them, Google connects them to the advertiser and the calling expenses are paid by Google. This is similar to Pay per Click advertising, but offers a whole new level of interaction to the advertisement. Google has also integrated this system of Click to call function on their new Phone operating system Froyo, whereby consumers search a map for a nearby outlet and by tapping on it can directly call the advertiser. This is a considerable innovation in marketing communications. (Source: Google ClickToCall official webpage) Google Checkout (Online Payment Integration): Thinking one step ahead of just searching for products and services online, Google integrated the Search and Buy process, with the help of Google Checkout, Consumers can save their bank account details on Googles secure web servers, and when they are searching for something on the web they can simply buy it and make the payment for the product with the click of a button, and the product is delivered to their doorstep. A consumer simply has to sign up with Google Checkout and register their details once; after that whenever they want to buy something with the help of Google Checkout they just have to click on it and verify their identity with security options like passwords, etc to prevent fraud. Also Google checkout comes pre-installed on smart-phones with Google operating system Android making it even more accessible. For example: If a person is searching for Dan Browns Book, The Da Vinci Code on Google, it will return the search results, and the person can simply click the Buy button on the website from their computer or phone, and the payment for the book will be made and it will be directly delivered to their specified address. This simplifies the process of online to a great extent. At the moment the products that are supported with the online payment systems are Books, CDs, and Media files, Google mobile handsets, and software. As more traders sign up for Google Checkout the product portfolio will expand and provide more options to Google users NFC Marketing: This is one of the latest technologies in marketing, also known as NFC or Near Field Communication; it uses special radio frequency waves to communicate with devices like smart-phones, pdas, etc. NFC can be used to tag places and objects with RFID tags that can be read by other devices by simply tapping on them. NFC can also be used to make payments with a smart phone by just swiping the device over the RFID (Radio Frequency Identification Device) Reader, this renders the need to carry around cash and debit cards useless. Google is integrating the NFC chip into its smart phones, and is setting up NFC Hotspots all over large cities, to implement the new technology. This can be considered a breakthrough technology for the coming years. According to Claire Swedberg of RFID Journal, ÂÂ  GoogleÂÂ  has been testing anÂÂ  RFID-enabled service aiming to link local businesses with customers. The service, known asÂÂ  HotspotÂÂ  debuted in November 2010. (Swedberg. C, 23 February 2011) New Product Development New product developmentÂÂ  (NPD) is the term used to describe the complete process of bringing a newÂÂ  productÂÂ  or service to market. (Ulrich.K, Eppinger. S, 2004). NPD is the preliminary step in developing a product or service, it involves a series of steps in order to introduce a new product in the market. NPD is essential to keep up with the changing technology and market trends.http://t1.gstatic.com/images?q=tbn:ANd9GcTgI2lqnURK33cJWjLaFAQlzQaU0rxXHSClOyJk_LUQ6xL68R7Ebg Google is a company with a large number of products under its portfolio, to name a few we have, Google Search, Google Mail, Google Maps, Google Checkout, Google Ad-Words, Google Documents, YouTube, Books, Android operating system, etc. Google has developed a number of successful products over the years. This is because Google insists on releasing products that are more appealing consumers, and has been able to remain successful by launching the products in market before the competitors, mostly in the form of Beta testing and pilot projects. Let us take few examples of how Google integrates the latest technology into some steps of its New Product Development process: Idea Generation: For most organisations the process of idea generation involves Brainstorming sessions, and SWOT analysis, but Google takes a new technological approach for idea generation. Every year Google holds the CodeJam competition at its head-quarters in Mountain View, California. In this competition it invites new engineers and programmers, in order to identify top talent among them, the participants have to solve arithmetic and structural problems, and also they are asked to come up with new ideas for products and software. This is an innovative and technical way of generating ideas, and many of Googles services like the Android operating system are a result of this. (Source: codejam.google.com) Prototyping: Prototyping involves producing a physical product prototype. Google is running a pilot testing programming for its new Google Chrome OS, to run the operating system Google has made the CR-48 laptop, to test its efficiency and compatibility with hardware. It is allowing application developers and daily users to use a prototype laptop given out for free, and provide usage information to Google, so that it can perfect the product for a full featured launch in the market. (Source: Chrome Os Pilot Programme Website) The advantage of prototyping products is that it provides a real life test result of what is expected from the product, and as a wide range of users test it, more information can be collected regarding the product. If the prototype receives good reviews, then the product can be considered feasible for a market launch. Beta Testing: Googles main competitive advantage comes from the fact that it always launches new products in the market before its competitors; this is because it always releases its potential products in Beta stage. And if later on if any rectification is needed in them, it rectifies them and makes the final launch, this is advantageous as by the time the final product is launched; it already will have a consumer base and will be accepted quickly by the market. Beta testing is the testing and improving of unfinished software, Beta testing is very useful when the programmers of the software want to receive a meaningful feedback. This is because when unfinished software is put to actual use, any bugs and errors that it may have can be identified and sorted. Google runs a project called Google Labs (www.google.com/labs). Under Labs Google runs unfinished products not yet ready for a launch. Some examples of such products are Google Transliteration, which allows users to type phonetically in any language using an English keyboard, And Google Wave'(www.wave.google.com) which is Googles real-time social network initiative, it allows consumers to update and connect with their in real time by sharing messages, pictures, videos, and file sharing, etc. Many of Googles most successful products like Google Mail (Gmail), Google Documents (Docs), Calendar, etc are products of Beta testing that got successful reviews and are widely used and accepted today. Commercialisation: Commercialisation is the final launch of the product in the market; it involves the final production and promotion of its products. Proper use of technology is very important for the successful commercialisation of a product. Android is Googles highly successful and competitive smart-phone operating system, the commercialisation of the operating system was highly technological and advanced in nature, and compared to the other smart-phone platforms, like Windows and Apples IOS, it was well advanced. Google commercialised the operating system by venturing with Taiwanese phone company HTC to produce a Google branded phone, the first of its kind, which became highly successful. Also the handset was advertised and can be ordered from Googles search page. It was the first time a internet search based company entered the smart-phone industry. And the rest of the manufacturers like Samsung, Sony Ericsson, etc followed suite with their android handsets. The real technological breakthrough was when Google delivered OTA or Over the Air Software updates for smart-phones with their operating system. No other company has used OTA to update a phones software before, it was basically used to update subscriber settings, but Google made the use of that technology to deliver and optimise the smart-phone software, which was widely appreciated by customers worldwide. This is a good example of commercialising a product with the use of latest available technology. Conclusion Business Leaders today have realised that looking beyond the conventional ways of marketing and adopting the new technology is the mantra of successful business, in current business environment. Firms like Google that constantly aim for the refinement of technology are the new market leaders. Companies have become re-inventive in the way they manage their people, and in the use of technology. Thus we can say that Technology has had an huge impact on the functioning organisations and the process of marketing. Bibliography

Symbolism in the Glass Menagerie Essay -- Theatre, Tennessee Williams

In â€Å"The Glass Menagerie†, written by Tennessee Williams, symbolism is very prevalent throughout the text. Laura’s glass menagerie was the most easily identifiable symbol because of how relatable it was to the world she lived in. The fire escape was also another symbol that made its presence in the play along with the dance hall that was located just outside. The candles and rainbows mentioned also have some symbolic meaning, in my opinion, which could be left to the interpretation of the reader. Each of the symbols that Williams places in the text can be used to express a specific idea or theme as well as a character in a concrete manner. These subtle symbols that Williams provides create a better and more distinguished understanding of the characters relationships with one another. We are introduced to Laura Wingfield at the beginning of play and can gather from her personality throughout the story that she seems to be living the furthest away from reality in comparison to the other characters. She has a glass collection that she takes extensive care of and because of her dedication to this glass menagerie, it’s almost as if she believes that the reality she lives in no longer exists and she can completely escape into this false world that she has made herself believe is real. Because of this belief, it has negated her chance to complete high school and it has also caused her to fail a typing class that she was taking. Laura’s mother also believes that her infatuation with her glass objects and distance from reality is what is keeping any â€Å"gentlemen callers† from contacting her. The nickname, â€Å"Blue Rose†, given to Laura in high school by Jim, is another symbol for her personality. In my opinion, this has symbolic m... ...o their own fantasy worlds. With all the characters, excluding Jim, trying to each escape reality in their own way, escape, or the idea of, was never truly reached by any of them. Based on this outcome, I feel that Williams is trying to say that in life you must face any problems that you have head-on, rather than to run away and avoid them completely. In conclusion, escape and illusion, are two very prominent themes to be taken away from â€Å"The Glass Menagerie†. How these themes are portrayed by the author, though they aren’t blatant, they can be easily interpreted by the reader based on the context of the story. Understanding how the characters each used their own way of dealing with the monotony of their everyday lives by finding their own source of false reality, really attributes to the effectiveness of Tennessee Williams and his unique writing style.

Abortion: A Woman Has the Right to Choose Essay -- Argumentative Essay,

The right to choose what happens to YOU is an American right that every person should be allotted. Though the First Amendment clearly states that all Americans have the right to freedom of speech, the topic of abortions continues to be challenged. Abortions poses moral and ethically challenges that many Americans ponder over. The major two sides involved in this is heated issue is â€Å"Pro-Life† vs. â€Å"Pro-Choice†, pro-life being against and pro-choice supporting abortions. This research paper will examine the many different court cases affecting abortions and the two different arguments What is an Abortion? â€Å"An abortion is the termination of a pregnancy by the removal or expulsion of a fetus or embryo from the uterus before it is viable†, (Grimes, 2007). An abortion can happen for two different ways, either because of problems during pregnancy or by inducing one because of choice. Abortions usually refer to the induced terminations while terminations related to medical issues are commonly called miscarriages. Obviously the controversy comes into play when dealing with the induced terminations. †Induced abortion has a long history and has been facilitated by various methods including herbal abortifacients, the use of sharpened tools, physical trauma, and other traditional methods. Contemporary medicine utilizes medications and surgical procedures to induce abortion. The legality, prevalence, cultural status, and religious status of abortion vary substantially around the world. In many parts of the world there is prominent and divisive public controversy over the ethical and legal issues of abortion. Abortion and abortion-related issues feature prominently in the national politics in many nations, often involving the opposing pro-lif... ...stitution and what it means today: Supreme Court decisions of 1973, 1974, and 1975, page 36 (Princeton University Press 1985): "The abortion cases afforded the Supreme Court another opportunity to caress the Ninth Amendment without embracing it." 3. Chrisrs. (March 2011). Belotti vs. Baird. Bullentin; For Law Students.com. Retrieved from http://4lawnotes.com/showthread.php/2613-Bellotti-v.-Baird 4. Graber, Mark A. Rethinking Abortion: Equal Choice, the Constitution and Reproductive Politics. Princeton, NJ: Princeton University Press, 1999. 5. Lowdermilk, Perry, Cashion, and Alden. (2012). Maternity and Women’s Health Care. Elsevier Mosby. St. Louis, Missouri. 6. Potts, Malcolm et al. Abortion, page 347 (1977). 7. â€Å"Webster v. Reproductive Health Services." West's Encyclopedia of American Law. 2005. Encyclopedia.com. 2 Dec. 2011 .

Bibliography of Martin Luther King, Jr Essay

Martin Luther King, Jr. is s renowned civil right activities in the history of the United States.   He was born on January 15, 1929 in Atlanta Georgia[1].   Martin was born son to the famous Reverend Martin Luther King, Sr. and his mother was Alberta Williams King.   Initially he was named Michael King, Jr. but when the family visited Europe in 1934 which took them to Germany, his father decided to change their names to Martin in order to honor Martin Luther who was a German Protestant. King had an older sister Willie christen born in 1927 and also a younger brother Alfred Daniel born in 1930. His family was a Christian family and therefore in his early life, King was very active in the church affair.  Ã‚   He sang in the church choir at the 1939 premiere which was produced with the movie Gone with the wind. He joined Morehouse College by the time he was fifteen years but he skipped the ninth and the twelfth high school grades which means he left the school without formal graduation.   However he had a vision in education and he continued in the same school where he graduated from the Morehouse with a Bachelor of Arts in Sociology in 1948. He then enrolled in Crozer Theological Seminary where he graduated with a Bachelor of Divinity in 1951. He immediately began his doctoral studies specializing in Systematic theology in Boston University where he received a Doctor of Philosophy in 1955. Although a 1980s inquiry into his work found out that some of portions of his work were plagiarized, King’s dissertation is still considered as a one of the most important work in his academic scholarship. It still makes an intelligent contribution to the scholarly world.   In 1953 he married Coretta Scott on her mother’s house lawn and was blessed with four children including Yolanda Denise King, Martin Luther III, Dexter Scott, and Bernice Albertine. At the age of 25 he became a pastor in 1954 in Montgomery, Alabama. He became the youngest pastor of Dexter Avenue Baptist church. Before he died, martin Luther king is credited with having made a historical mark in the life of American people. He helped to organize the Southern Christian Leadership Conferences in 1957 and the Montgomery Bus boycott of 1955. He is also famed to this â€Å"I have a Dream† speech which was delivered on     the match on Washington. He has been established as one of the greatest orator in the history of the US. He was assassinated on 1968 when he had visited Memphis in Tennessee where he had gone to show solidarity with the Black sanitary public works employees who were on strike.   After delivering as speech on â€Å"I have been to the mountaintop†, he was shot in his room on April 4 1968 while standing on a balcony[2]. He was honored with a noble prize posthumously in 2004. Analysis of historical contribution of Martin Luther King Jr Martin Luther made a history contribution in his life.   As a Baptist he became involved in civil right movements during his early days in his pastoral career. He became the youngest person to receive the Noble Peace Prize owing to his work on segregation and racial discrimination by articulating for civil disobedience and the use of other non-violent means.   He took a religious stance in his approach to many issues affecting the American people. At the time of his death he had vowed to focus his efforts on eliminating poverty and opposition to the Vietnam War where he took a religious approach to the issues. King was influenced to civil rights activism by many people including Thurman who was a civil rights leader and a theologian, Gandhi and Rustin who advocated for civil rights through non-violent means, and many others. One of his greatest achievements was the Montgomery Bus Boycott which took place in 1955-56. This was a boycott that was aimed at eliminating racial segregation after a black woman Rosa Parks was arrested when she refused to comply with Jim Crow Law which required her to give her seat to a white man. King led the boycott which lasted for about 385 days and which saw the end of racial segregation on the Montgomery public bus. King was also very instrumental in founding the Southern Christian Leadership Conference in 1957[3]. This group was created in order to harness the moral authority of the church which led to organizing of the power of black churches and conducted non-violent protests calling for civil rights reforms. King was the leader of the organization till he died.   King was an adherent of civil disobedience through the use of non-violent means. He organized several protests that called for equal rights among the blacks and ht white. His efforts convinced the whole America that civil right movement was the right vehicle that could bring  Ã‚   equity among all races in the great nation. Not even the efforts of the FBI to thwart his effort on  Ã‚   accusation of being used by communists deterred his work.   The marches organized by King eventually led to the recognition of the right of blacks with the passage of the Civil Right Act of 1964 and the Voting Right Acts of 1965. He is credited with having organized a successful march on Washington in 1963 which was aimed at expressing the job and freedom conditions of the black in the South.   It is during this match that he delivered his famous speech â€Å"I have a Dream† which gave hope to the black community of a good future life.   Throughout his life, King made great contribution to the cause of humanity. Bibliography Kirk, J. (2005). Martin Luther King Jr. London; Pearson Longman Nick, K. (2005). Judgment days: Lyndon Baines Johnson, Martin Luther King Jr and the laws that changed America.   Houghton Mifflin Book William, P. (2003). An act of state: The execution of Martin Luther King. Mercer University Press [1] Kirk, J. (2005). Martin Luther King Jr. London; Pearson Longman [2] William, P. (2003). An act of state: The execution of Martin Luther King. Mercer University Press [3] Nick, K. (2005). Judgment days: Lyndon Baines Johnson, Martin Luther King Jr and the laws that changed America.   Houghton Mifflin Book

Difference between monopoly pricing and competitive rricing Essay

testify 1 Congress is discussing the possibility of removing indubitable bulwark for life saving drugs in order to reduce the cost of the Medicare and Medicaid systems. talk of both the short-run and long-run implications for the economical situation of the drug industry. Include in your answer the impact on prices, fresh development, etc. of drugs. Include appropriate graphs masking the difference between monopoly pricing and warring pricing. The drug industry currently takes on both monopolistic and competitive securities industry structures.When a drug fraternity develops a new drug, there are unvarnished laws that allow the company to energize a monopoly on selling the drug. In the short-run, the company is able to charge the monopoly price (above peripheral cost) and maximize put on by producing the measuring rod where marginal receipts equals marginal cost. in one case the patent runs out, different drug companies have an incentive to gain the mart do it to become more competitive. These new companies take a crap generic versions of the drug and charge a price below the monopolists price. As more and more competitors enter the price is driven down to marginal cost.If congress were to remove patent protection on life-savings drugs, drug companys profits for life saving drugs would decrease. much companies would be able to begin producing the drugs without waiting for the patent period to end therefore, the airplane pilot drug cleric would not be able to charge the monopoly price for truly long because competitors could quickly engineer generic versions. The original producer would no perennial be a price maker and instead need to follow profit maximization rules of a competitive market by producing the quantity where marginal revenue equals marginal cost and charge a price equal to marginal marginal revenue.Since the original drug maker pass on not be able to earn from monopoly pricing during the patent period, there ordain be less incentive for them to make water lifesaving drugs. A part of the benefit of higher(prenominal) profits during the monopoly period is the ability to deduct some of the research, develop, and testing costs of producing these drugs that the generic makers do not incur. Consumers on the other hand would benefit from competition in the market which prevents a single drug maker from dictating the market price of these new developed lifesaving drugs.

Brain Fingerprinting Technology

BRAIN FINGERPRINTING TECHNOLOGY Mandar Ghate discussion section Of Computers, Padmabhushan Vasantdada Patil Pratisthans College Of Engineering emailprotected com Abstract header reproduce is a new reckoner-based technology to identify the perpetrator of a de try outation spotlessly and scientifically by measuring rod encephalon-wave resolutions to offense-relevant words or pictures inaugurateed on a electronic computer screen. drumhead fingerprinting has proven 100% accurate in over 120 mental tests, including tests on FBI agents, tests for a US in regulateigence agency and for the US navy, and tests on real-life office staffs including felony umbrages. creative thinker fingerprinting was developed and patented by Dr. Lawrence F atomic number 18well in 1995. Keywords Perpetrator, MERMER methodology. INTRODUCTION Brain reproduce is based on the principle that the head teacher is telephone exchange to all human acts. In a condemnable act, there may or may non be galore(postnominal) kinds of peripheral state, but the oral sex is always there, planning, executing and recording the crime. The fundamental rest between a perpetrator and a wrongly accused, transparent person is that the perpetrator, having committed the crime, has the expound of the crime stored in his idea, and the innocent comic does non.This is what Brain reproduce detects scientifically. THE SECRETS OF BRAIN FINGERPRINTING Matching indorse at the crime facet with march in the mastermind When a crime is committed, a record is stored in the sensation of the perpetrator. Brain fingerprint provides a promoter to objectively and scientifically connect leaven from the crime scene with evidence stored in the brain. (This is kindred to the transition of connecting DNA samples from the perpetrator with biological evidence ready at the scene of the crime only if the evidence valuated by Brain reproduce is evidence stored in the brain. ) Brain Fingerprinting measur es galvanizing brain natural action in response to crime-relevant words or pictures presented on a computer screen, and reveals a brain MERMER (memory and convert related multifaceted electroencephalo pictorial response) when, and only when, the evidence stored in the brain matches the evidence from the crime scene. The MERMER includes P300 brain response and also electrically negative component, with an attempt latency of approximately 800-1200ms.Thus, the guilt-ridden abide be identified and the innocent can be cleared in an accurate, scientific, objective, non-invasive, non-stressful, and non-testimonial manner. MERMER Methodology The procedure used is convertible to the Guilty Knowledge Test a serial publication of words, sounds or pictures are presented via computer to the egress for a fraction of second each. Each of these stimuli are unionised by the test-giver to be a Target, unconnected, or a Probe. The Target stimuli are chosen to be relevant teaching to the t ried subject, and are used to prepare a service line brain response for culture that is significant to the subject being tried.The subject is instructed to press on sack for targets, and an separate button for all other stimuli. most(prenominal) of the non-Target stimuli are Irrelevant, and are totally unrelated to the situation that the subject is being tested for. The irrelevant stimuli do non enkindle a MERMER, and so establish a baseline brain response for information that is significant to the subject in this context. Some of the non-target are relevant to the situation that the subject is being tested for.These stimuli, Probes, are relevant to the test, and are significant to the subject, and will elicit a MERMER, signifying that the subject has understood that stimuli to be significant. A subject lacking this information in their brain, the response to the Probe stimulus will be indistinguishable from the irrelevant stimulus. This response does non elicit a MERMER, in dicating that the information is absent from their mind. THE FANTASTIC four-spot The four phases of Brain Fingerprinting In Fingerprinting and DNA Fingerprinting, evidence recognized and collected at the crime scene, and reserved properly until a singular is apprehended, is scientifically compared with the evidence on the person of the untrusting to detect a match that would place the funny at the crime scene. Brain Fingerprinting deeds similarly, except that the evidence collected both at the crime scene and on the person of the defendant (i. e. in the brain as revealed by electrical brain response) is informational evidence rather than physical evidence. in that respect are four stages to Brain Fingerprinting, which are similar to the steps in Fingerprinting and DNA fingerprinting 1.Brain Fingerprinting Crime Scene demonstrate Collection 2. Brain Fingerprinting Brain turn up Collection 3. Brain Fingerprinting Computer testify Analysis and 4. Brain Fingerprinting Scientifi c Result. In the Crime Scene Evidence Collection, an adept in Brain Fingerprinting examines the crime scene and other evidence connected with the crime to identify expatiate of the crime that would be get along only to the perpetrator. The expert thence conducts the Brain Evidence Collection in order to determine or not the evidence from the crime scene matches evidence stored in the brain of the pretend.In the Computer Evidence Analysis, the Brain Fingerprinting system makes a mathematical object as to whether or not this specific evidence is stored in the brain, and computes a statistical confidence for that ending. This use and statistical confidence constitute the Scientific Result of Brain Fingerprinting either information present (guilty)-the details of the crime are stored in the brain of the suspect-or information absent (innocent)-the details of the crime is not stored in the brain of the suspect.THE DEVICES USED IN BRAIN FINGERPRINTING BRAIN WAVES HOW IT WORKS A Sus pect is tested by looking at triple kinds of information represented by unlike coloured lines Red information the suspect is anticipate to know Green information not known to suspect Blue information of the crime that only perpetrator would know. NOT GUILTY Because the blue and green. Lines well-nigh correlate, suspect does not throw critical companionship of the crime GUILTY Because the blue and red Lines fast correlate, and suspect has ritical knowledge of the crime. INSTRUMENTAL REQUIREMENTS 1. A ad hominem computer. 2. A data acquisition board. 3. A graphic card for driving two computers from one PC. 4. A four channel EEG amplifier system. 5. Software developed by Brain Fingerprinting lab. CASE STUDIES terrycloth HARRINGTON -0 Dr. Lawrence Farewell conducts a Brain Fingerprinting test on Terry Harrington. For the test on Schweers murder at U. S in 2001, the determination of Brain Fingerprinting was information absent, with a statistical confidence of 99. 99%.The informat ion stored in Harringtons brain did not match the scenario in which Harrington went to the crime scene and committed the murder. The determination of the Brain Fingerprinting test for alibi-relevant information was information present, with a confidence of 99. 99%. The information stored in Harringtons brain did match the scenario in which Harrington was elsewhere (at a concert and with friends) at the time of the crime. JB manu situationuring plant -1 Brain Fingerprinting testing was also implemental in obtaining a confession and guilty acknowledgment from serial killer James B. manu factory. In marvelous 1999, Dr.Farewell conducted a Brain Fingerprinting test on Grinder, showing that information stored in his brain matched the details of the murder of Julie Helton. Faced with a trusted conviction and almost certain death sentence, Grinder then pled guilty to the rape and murder of Julie Helton in exchange for a life sentence without parole. He is currently serving that sente nce and has also confessed to the murders of three other women. LIMITATIONS OF BRAIN FINGERPRINTING If, however, the suspect knows everything that the investigators know about the crime for some legitimate designer, then the test cannot be applied.There are several(prenominal) circumstances in which this may be the case. If the suspect acknowledges being at the scene of the crime, but claims to be a witness and not perpetrator, then the fact that he knows details about the crime would not be incriminating. There would be no reason to conduct a test, because the resulting information present response would scarce show that the suspect knew the details of the crime-knowledge which he already admits and which he gained at the crime scene whether he was a witness or a perpetrator.Another case where Brain Fingerprinting is not applicable would be one wherein a suspect and an alleged victim-say, of an alleged sexual assault-agree on the details what was said and done, but disagree on th e flavour of the parties. Brain Fingerprinting detects only information, and not the sprightliness. The fact that the suspect knows the uncontested facts of the circumstances does not tell us which partys version of the intent is correct. Obviously, in structuring a Brain Fingerprinting test, a scientist must avoid including information that has been made public. espial that a suspect knows information he obtained by reading a newspaper would not be of use in a criminal investigation, and regulation Brain Fingerprinting procedures eliminate all such(prenominal) information from the structuring of a test. Even in extremely publicized cases, there are almost many details that are known to the investigators but not released to the public and these can be used as stimuli to test the subject for knowledge that he would have no way to know except by committing the crime. Brain Fingerprinting does not detect lies. It simply detects information. No questions are asked or answered during a Brain Fingerprinting test.The subject neither lies nor tells the truth during a Brain Fingerprinting test, and the outcome of the test is superior(predicate) by whether he has lied or told the truth at any other time. The outcome of information present or information absent depends on whether the relevant information is stored in the brain, and not on what the subject says about it. Brain Fingerprinting does not determine whether a suspect is guilty or innocent of a crime. This is a legal determination to be made by a figure or jury, not a scientific determination to be made by a computer or a scientist.Brain Fingerprinting can provide scientific evidence that the judge and jury can weigh along with the other evidence in reaching their decisions regarding the crime. CONCLUSIONS Brain Fingerprinting is a revolutionary new scientific technology for resolving power crimes, identifying perpetrators, and exonerating innocent suspects, with a record of 100% the true in research w ith US government agencies, existent criminal cases, and other applications. The technology fulfills an urgent hold for governments, law enforcement agencies, corporations, investigators, crime victims, and falsely accused innocent suspects.Additionally, if research determines that brain MERMER testing is reliable luxuriant that it could be introduced as evidence in the flirt it may be the criminal investigative shaft of the future. REFERENCES 1www. google. com-2. 2www. brainfingerprint. org-3. 3www. brainfingerprint. pbwiki. com-4. -0 http//en. wikipedia. org/wiki/FileBrainFingerprintingFarwellHarringtonTest2. jpg -1 http//en. wikipedia. org/wiki/FileBrainFingerprintingFarwellGrinder. jpg -2 http//www. google. com -3 http//www. brainfingerprint. org -4 http//www. brainfingerprint. pbwiki. com